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E-Marketing & Events Executive, Lowestoft
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Client:
P+S Personnel
Location:
Lowestoft, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
f2c642d84b26
Job Views:
3
Posted:
05.05.2025
Expiry Date:
19.06.2025
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Job Description:
P+S Personnel are pleased to be working on behalf of our clients, who are currently seeking an E-Marketing & Events Executive to join their team based in Lowestoft on a full-time, permanent basis.
Role Summary:
Responsible for planning, developing and executing e-marketing campaigns in both the gardening and sport markets to drive engagement, increase sales and enhance customer retention. Also to manage and co-ordinate events and catalogue production.
Main Responsibilities:
* Develop and execute email marketing strategies to drive retention and win back customers, nurture leads, and promote products offered by the brands.
* Building compelling and personalised email content (newsletters, promotional campaigns, and automated campaigns) using templates with copywriting and asset coordination.
* Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
* Managing and developing content plans alongside another member of the marketing team, with the ability to write effective and engaging copy, in line with the brands’ tone of voice guidelines.
* Optimise email templates for maximum impact and deliverability.
* Oversee and continuously improve the customer journey.
* Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
* Stay up to date with email marketing best practices, industry trends, and regulations (e.g., CAN-SPAM, GDPR) to ensure compliance and maximise results.
* Event & exhibition management and co-ordination.
* Co-ordinating key catalogue and brochure production (on/offline) through all stages including product selection, pagination planning, creative stages and final print.
Qualifications and Experience:
* GCSEs Grade A-C in Maths and English / A-levels/NVQ Level 3 or equivalent.
* HND or Degree (Marketing desirable).
* Proven experience working in a similar role for 5+ years.
* Hands-on experience with email marketing and automation.
* Building, sending and reporting on emails.
* Passionate about marketing technology, data analysis and social media.
* An eye for detail and design, and a solid understanding of brand and customer.
* Demonstrate clear ROI on marketing activity.
* Good knowledge/use of Word, Excel, PowerPoint, CANVA and Photoshop.
Person Specification:
* Understanding of CRM.
* Experience using ESPs.
* Exceptional creative writing with impeccable spelling and grammar.
* A/B testing and experimentation to improve email content, subject lines, and calls to action.
* Strong data analytical skills.
* Impeccable interpersonal, verbal and written communication skills.
* Highly organized, detail-oriented, and able to work effectively with colleagues.
* Has a “Can do” attitude and a high level of attention to detail.
* Excellent integrity and professionalism.
* Able to juggle multiple projects and prioritise time.
* Ability to work on own and use initiative.
* Has a flexible approach to achieve deadlines and/or company/team objectives.
* Self-development – identifies own training needs and sees them through to fruition.
* Desire to exceed targets.
* Self-motivated and seeks to be challenged and stretched.
* Excellent understanding of internal and external customer needs.
* Full clean driving licence.
Working Hours:
* Monday – Friday, 08:30 – 17:00 (40 hours per week)
* Working hours will be flexible, to suit customer and workflow demands.
If this is a role you are interested in, please apply online ensuring your CV is up to date.
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