Job Title: PPC Manager
Salary: Competitive + 15% Bonus + Benefits!
Location: Hybrid working, home & twice a week in London office (King's Cross)
Working Hours: Monday - Friday 40 hours per week
Job Status: Permanent
At cinch our mission is simple - to remove the faff from buying and owning cars, giving customers more choice, with more ease (not to mention a free 90-day warranty on all cars...)
Already the UK’s largest online used car retailer, we’re expanding our offering with an exciting roadmap of online and physical retail solutions - including faff-free car servicing at over 100 locations across the country.
We’re part of Constellation Automotive Group - a family of brands that also includes We Buy Any Car, British Car Auctions (BCA) and Marshall Motor Group. Together, cinch and Marshall operate as Constellation Retail - bringing together 100+ years of motoring know-how at 130+ stores (Marshall) with a market-leading digital experience from a much-admired brand (cinch).
The road ahead for you is clear. Join us and you’ll get a unique opportunity to grow your career across two leading automotive brands that are really going places. Buckle up and enjoy the ride.
What you’ll be working on
Reporting to the PPC Lead, you will play a key role in improving cinch’s online presence, ensuring that we optimise the appropriate digital channels to enhance brand awareness, increase customer’s engagement and drive business growth.
You will own PPC activity, delivering consistent and compliant messaging to our target audiences in support of the overarching digital strategy. You will be running the paid search accounts for both cinch (fully in-house operation) and Marshall Motor Group (in collaboration with our Agency) across Google/Bing, to achieve business KPI’s.
* Understand the marketing strategy and channel objectives, aid the delivery of the business marketing plans and support the overall business and brand objectives
* Have hands on, working knowledge of both Google Ads and Microsoft Advertising platforms.
* Managing our agency partners/internal stakeholders and any associated deliverables
* Can perform keyword research & analysis.
* Can perform bid management manually and using a bid optimisation platform.
* Has experience optimising to achieve KPI targets.
* Analyse performance of PPC campaigns & make recommendations for their optimisation.
* Support on PPC strategy in collaboration with our appointed agency supplier.
* Write detailed campaign briefs to for new initiatives, campaigns or offerings.
* Strong Microsoft Excel skills.
* You must have a high proficiency with numbers – we are highly data focused and must be comfortable in producing analysis pieces that are detailed (in-team), yet you must be able to adapt analysis to make it appropriate for a C-Level audience.
* Excellent command of the English Language
* High attention to detail.
* Ability to stick to deadlines and work within a results driven environment.
Things we look for in you
* 2-3 years of experience working as a PPC Executive at an Agency
* Self-motivated individual who thrives in a fast paced & demanding environment.
* Has a passion for the latest digital media trends and best practices – you will always be in the know on the latest changes and opportunities.
* Excellent interpersonal and communication skills with an ability to communicate and present ideas/strategies to different audiences and a passion for finding solutions to enhance performance.
* Excellent stakeholder management skills. A good influencer with an ability to build and maintain strong relationships at all levels.
Bonus Skills (Not Essential, but Great to Have!)
* Experience with Adobe, SA360, GA4, Looker.
* Any SEO experience a plus.
cinch and Rewards
cinch’s benefits programme sees that our people are supported both in and out of work. That’s what a faff-free life is all about. We offer:
* Competitive salaries and bonuses
* A company pension scheme
* An Employee Assistance Programme
* Access to trained mental health first aiders
* Enhanced maternity, paternity, and adoption leave
And so much more!
cinch and You
In making the most out of a career at cinch you need to be curious, creative, and collaborative. See, we are putting you in the driver’s seat, in control of your career and ready to drive your own development. There’s no bureaucracy, no hierarchy, just an environment with values that bring us together and a purpose that sets us apart. Join us as we continue to accelerate, defy expectations, and revolutionise an entire industry.
cinch and Diversity and Inclusion
cinch wants to help all kinds of people in the UK find and buy a car. So, it makes good sense to have all kinds of people working with us on the challenge. Conversations and the decisions they lead to are better for featuring different voices. Representation matters.
And doing your job while not being your authentic self is not faff-free. Being free to be the best of who you are as you soar to professional greatness is the kind of business we commit to creating, as one.