We are looking for an exceptional Retail Sales and Operations Manager to lead our team in the Birmingham territory. The successful candidate will be a self‑starter with a can‑do attitude and a proactive, positive outlook, and a passion for delivering WFF's unique ‘good fashioned service’ ethic. They will want to make a real difference to our customers’ lives.
Wiltshire Farm Foods, part of the apetito group, is the UK’s largest ready‑meal supplier, delivering over 330 frozen ready meals across the UK primarily to elderly customers, their families and health professionals.
Responsibilities
* Lead by example, support and enable the frontline team to delight customers and deliver good old‑fashioned service.
* Empower the team to talk about our food passionately and knowledgeably.
* Create an environment where the team respects and supports one another, striving for their best performance.
* Prioritise health and safety of team members above all else.
* Achieve the Cost of Local Distribution targets by focusing on labour, vehicle, depot and local marketing costs as the primary levers.
* Review performance monthly with the Regional Manager.
* Ensure agreed actions are executed to keep the depot on target.
* Meet agreed sales performance targets by implementing national campaign activities for new and existing customers.
* Execute all CRM activities.
* Implement local growth initiatives (e.g., sheltered housing, CSA training) to achieve sales targets.
* Engage with the local community, partnering with appropriate community organisations, local hospitals and health professionals to support local sales growth.
Essential Experience, Skills, and Abilities
* Establish exceptional relationships with customers.
* Demonstrate experience delivering sales and profitability targets with a focus on high standards and service excellence.
* Experience leading a team, creating an engaged culture, and developing team members to reach their potential with a willingness to support day‑to‑day operations.
* Ability to interpret data to determine key levers for success.
Desirable Experience, Skills, and Abilities
* Retail, care, hospitality, or own business experience.
* Experience implementing health & safety processes and ensuring compliance.
* Experience managing employee consultation and change initiatives.
Qualifications
* GCSE or equivalent Maths and English.
Driving Licence and Other Requirements
* Hold a UK manual driving licence for at least 2 years.
* All offers of employment are subject to a driving assessment, licence checks and basic DBS checks.
Company Benefits
* Competitive salary (Living Wage).
* 33 days holiday per year, including bank holidays.
* Option to purchase up to 5 additional holiday days per year.
* Discretionary annual bonus scheme.
* Pension scheme with employer matched contributions up to 4%.
* Life assurance scheme worth at least 1× annual salary.
* Free turkey or voucher at Christmas.
* Apetito perks scheme, including salary sacrifice options and retail discounts.
Wiltshire Farm Foods is an equal opportunity employer and celebrates diversity.
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