This role is based in the UK and will be working on site in our UK based College. In order to comply with our mandatory pre-employment checks, the successful candidate will be required to provide original identification documents in person to our UK based People Services Department. Interviews will take place on May 20th* * PROTECTION OF CHILDREN AND YOUNG PERSONS (THE CHILDREN’S ACT 1989) Any offers of appointment will be subject to a Disclosure and Barring Service (DBS) check (formerly CRB), a certificate of good conduct if applicable, plus receipt of satisfactory references, Occupational Health clearance, an understanding of safeguarding and qualifications verification. An Enhanced DBS check is required for this position as you will be working within 'Regulated Activity' within a specific place (i.e. the College). This role is classed as working within Regulated Activity. It is an offence to apply for this role if you are barred from engaging in regulated activity relevant to children. By applying for this position, you agree to an Enhanced DBS check in line with DBS regulations. https://blob.wcg.ac.uk/pdf/child-protection-procedure-a5e67894d353c2adb6ac53c08ce6e758.pdf ROLE SUMMARY The Marketing Coordinator plays a vital role in achieving WCG’s business objectives by delivering a full spectrum of marketing activities tailored to drive growth across key areas, including Further Education, Higher Education, Adult Courses, Apprenticeships, and Commercial income streams. This position requires a high level of competence in managing expectations across WCGs diverse colleges, maintaining strong stakeholder relationships, and ensuring marketing efforts are aligned with WCG goals. The role demands an adaptable, proactive, and results-driven individual who can juggle multiple priorities, deliver high-quality outcomes under pressure, and constantly seek ways to improve the effectiveness of marketing activities. The successful candidate will support the planning, implementation, and evaluation of all marketing campaigns and activities focusing on a selection of college(s) within the WCG group. The role also involves organising key events, including open events, awards ceremonies and stakeholder engagement events for the selected college(s) and the wider group. Flexibility and versatility are essential, as the role's focus may shift based on business priorities. MAIN DUTIES & RESPONSIBILITIES ● Campaign Development and Management ● Digital and Content Marketing ● Event Coordination and Support ● Data Analysis and Reporting ● Stakeholder Engagement ● Continuous Improvement TECHNICAL COMPETENCIES ● Create and execute comprehensive marketing plans to achieve specific business objectives. ● Deliver marketing campaigns across various media channels, ensuring timely and on�budget execution. ● Analyse digital performance using tools like Google Analytics and social media platform insights. ● Write compelling and accurate copy for diverse marketing outputs. ● Use data analysis to inform decision-making and improve marketing effectiveness. ● Communicate persuasively, especially with secondary school audiences, parents/caregivers, and employers. ● Demonstrate strong presentation skills and engage effectively with the public and stakeholders. ● Manage time effectively to balance multiple projects and meet deadlines. CORE COMPETENCIES ● Ownership ● Target and Results ● Resource Management ● Communications and Collaboration In order to support during busy exam periods, you may be asked to undertake exam invigilator duties.The College will provide training. The list of duties is not exhaustive but outlines the main features of the post at appointment and may vary as the job evolves without affecting the nature of the duties or the responsibility level. OFFERS OF WORK For the successful candidate a conditional offer of work will be made. Our offer of work will be conditional upon a number of mandatory pre-employment checks, to include but not limited to: DBS, Barred List check, right to work check, internet search, TRA check (academic posts). ESSENTIAL ATTAINMENTS ✓ GCSE Grade C or above in English and Mathematics, or Level 2 equivalent qualification. ✓ Experience of working in the education sector or a youth audience. ✓ Experience in delivering integrated marketing campaigns. ✓ Good understanding of current digital marketing concepts and best practice. ✓ Experience in working with social and digital platforms. ✓ Experience of working to targets with results driven outcomes. ✓ Experience of writing creative and engaging marketing copy. ✓ Managing a wide variety of activities for a number of clients ✓ Excellent IT skills ✓ Hold a current full UK driving licence free of major endorsements