Product Content Executive
Hybrid role requiring 1–2 days in the office. Permanent, full time (37.5 hrs/week). Salary £28,400 – £31,000 DOE. No sponsorship offered.
Job Description
You’ll work with the Senior Product Content Manager and the larger Product Engagement team, developing and delivering content and engagement programmes for our clients, brokers, consumers and people to promote product awareness and adoption. Focus on product content marketing to generate customer engagement. Responsibilities include creating and delivering a range of assets to support go‑to‑market plans and tracking their performance.
How You’ll Help Us Make Health Happen
* Help develop product content creation and contribute to planning, development and implementation of product engagement campaigns.
* Champion Bupa’s products, brand, and customer needs through all communications and attend meetings with key stakeholders.
* Ensure optimised commercial impact of product content campaigns to deliver retention, expansion, and engagement targets.
* Deliver a range of cross‑channel product engagement activity to support customer communication journeys across the customer life cycle.
* Support development of content, particularly creating and optimising key engagement programmes (Health Horizons, Bupa Academy, Inside Health, Bupa Blueprint).
* Measure all activity against KPIs in a results‑focused approach.
* Drive engagement across product content working in partnership with the marketing teams.
* Manage and deliver briefs to agencies and studio teams to deliver on brand objectives for product engagement.
Key Skills / Qualifications
* At least 2–3 years of content and copywriting experience, ideally in Financial Services, Professional Services or Healthcare.
* Experience managing internal stakeholders in matrix organisations.
* Experience working with ad briefing marketing agencies (desirable).
* Proven track record of delivering results through content marketing.
* Ability to prioritise workload and manage multiple projects simultaneously.
* Creative thinker to deliver results.
* Practical experience quickly implementing new initiatives.
* Passion for communication and content marketing.
Benefits
* 25 days holiday, increasing through length of service, with option to buy or sell.
* Bupa health insurance as a benefit in kind.
* Enhanced pension plan and life insurance.
* Onsite gyms or local discounts where no onsite gym available.
* Various other benefits and online discounts.
Equal Opportunity Statement
Bupa is a Level 2 Disability Confident Employer. We aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role and provide reasonable adjustments as part of our recruitment process.
Location: Bupa Place, Salford Quays.
#J-18808-Ljbffr