Reebok is seeking a CRM Specialist to execute strategies that drive customer engagement, retention, and sales. Working cross-functionally with marketing, eCommerce, and merchandising, this role manages data, delivers personalised campaigns, and optimises CRM processes through performance analysis.
Main Responsibilities Will Include:
Strategic Planning: Lead yearly planning of database acquisition and traffic/revenue goals, with monthly forecasting based on results, commercial calendar, and new implementations.
Monitoring & Reporting: Oversee daily monitoring and weekly reporting of key performance indicators; support data collection to analyse database growth and channel effectiveness.
A/B Testing & Optimisation: Conduct A/B testing to improve content performance and enhance the overall customer journey.
Campaign Management: Manage the CRM calendar and gather key information (e.g. merchandising data, site performance) to support campaign development.
Customer Journey Development: Define, implement, and continuously optimise customer engagement and retention strategies across all touchpoints.
Email & CRM Marketing: Develop and execute multi-channel CRM campaigns-including email, SMS, and push notifications-to drive engagement and conversion.
Content & Asset Management: Manage newsletter (NL) layouts and content by collaborating with designers and copywriters to ensure high-performing communications.
Person Specifications:
CRM & Technical Proficiency: Strong understanding of CRM platforms and tools, with the ability to manage customer data, workflows, and stay up to date on best practices.
Analytical & Problem-Solving Skills: Ability to analyse large datasets for actionable insights and address issues in CRM systems with effective, data-driven solutions.
Attention to Detail & Project Management: Ensure data accuracy and campaign effectiveness while managing multiple projects and meeting deadlines.
Communication & Interpersonal Skills: Confident in communicating insights to both technical and non-technical stakeholders, and supporting CRM users across teams.
Customer-Centric Mindset & Adaptability: Deep understanding of customer behaviour to drive engagement, with a flexible approach to evolving tools and strategies.
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