Consumer Engagement Strategist | 12 month contract Inside IR35 | Hybrid in Basingstoke | £42/hr to umbrella
Our client is a global pharma company who are looking for a Consumer Engagement Strategist to shape and deliver impactful, insight-led experiences across multiple therapy areas and markets. You’ll turn deep consumer understanding into strategies and campaigns that connect emotionally and drive measurable outcomes.
Key Responsibilities
* Define and execute long-term consumer engagement strategies.
* Lead planning, delivery, and optimisation of multi-channel campaigns.
* Partner with media and creative agencies to localise and amplify global content.
* Ensure all activity is compliant and performance is data-driven.
* Collaborate across marketing, digital, medical, legal, and insights teams.
* Build capability and embed a consumer-first culture across the organisation.
Skills & Experience
* 8–10+ years in consumer marketing, ideally within regulated sectors.
* Strong expertise in insights, segmentation, and campaign strategy.
* Proven record of building and scaling integrated consumer campaigns.
* Skilled in analytics, leadership, and stakeholder management.
* Strategic, resilient, and passionate about consumer-led transformation.
Seniority level: Mid-Senior level
Employment type: Contract
Job function: Marketing
Industries: Pharmaceutical Manufacturing
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