Description
Position at Resolver Resolver operates as a hybrid workforce where you can choose to work at home, in the office, or a mix of both. For this particular role, it would be great if you could come and hang out in real life once a quarter at our Leeds office! Resolver is seeking an experienced Campaign Manager to lead our Platforms marketing and help to drive new business growth. The ideal candidate will be a highly motivated and detail-oriented individual, with a proven track record of success managing events and integrated campaigns for B2B companies. The ideal candidate will have knowledge of demand generation best practices, underpinned by strong project management skills, and knowledge of go-to-market campaigns and sales conversion analytics. This includes the successful management and execution of social media, digital media, public relations, content distribution, partnerships, email marketing, SEO/SEM and integrated events resulting in qualified marketing leads.
The key skills within this role are technical and operational. For example, tracking and reporting on progress during and after campaign activities. Additionally, candidates will need a working knowledge of marketing technologies like Hubspot and LinkedIn Campaign Manager, as well as experience in sponsoring industry events, partnerships and sponsorships.
The nature of the role requires working collaboratively with our sales, product and account teams, excellent written and verbal communication skills and a proactive, growth mindset. Apply if you are a creative problem solver who enjoys following the real-time impact go-to-market demand generation campaigns.
Responsibilities
1. Create integrated marketing campaigns in collaboration with the VP of Demand Generation based on market segments to gain new customers and build repeat business
2. Oversee the timely development and execution of creative assets and marketing activities for campaign launches
3. Coordinate across the Sales and Marketing teams to ensure alignment and successful execution of all campaign elements
4. Coordinate all go-to-market activities for campaigns, including social media, digital media, special events, public relations, email marketing, SEO/SEM and partnerships
5. Organize trade shows, exhibitions and promotional events, including writing and proofreading marketing copy, as well as working with in-house design resources
6. Supervise the execution, measurement and reporting of marketing campaigns and their contribution to our demand generation pipeline
7. Ensure campaigns have clear targets and metrics to assess performance
8. Compile regular measurement reporting on campaign performance and results
9. Improve new campaigns using data and feedback from existing and previous ones
Essential Qualifications and Experience
10. Degree educated, or equivalent or demonstrable work experience
11. Extensive work experience in B2B marketing roles, preferably in a related field
12. Experience project managing B2B integrated marketing campaigns
13. Experience creating paid and organic social media and digital marketing campaigns
14. Experience identifying and managing events, sponsorships and/or content partnerships
15. Experience collaborating with public relations teams on earned media opportunities
16. Experience managing content distribution across paid, owned and shared media
17. Experience managing email/CRM, SEO/SEM and database marketing campaigns
18. Experience establishing, monitoring and reporting performance for senior management
19. Experience in partnering with sales leaders and account team to ensure cross functional execution of integrated campaigns
20. Experience collaborating with commercial sales, product, account and technical teams
21. Experience managing paid search and display media strategies across digital platforms
Essential skills and competencies
22. Extremely detail oriented and able to manage multiple projects concurrently
23. Deep understanding of Marketoand Linkedin Campaign Manager
24. Knowledge of Salesforce reporting and capable of producing reports, as needed
25. Marketing campaign measurement, tracking and reporting best practices
26. Must be able to thrive and adapt to change in a very fast paced environment
27. Self-motivated, ability to work independently and motivate a team
28. Excellent verbal, written and interpersonal communication skills
29. Professional approach and demeanour, ability to remain calm when under pressure
30. Demonstrable ability to work solo as well as being a productive team member
31. Ability to influence internal and external stakeholders
32. A strong work ethic, proactive and are eager to learn
33. Must be an excellent problem-solver and willing to collaborate
34. Aptitude in PPT/Google slides/Keynote
35. Excellent presentation and listening
Benefits: Our rewards are as unique as our culture, and we want to attract the best people and retain them. Not only will we ensure that your development is key, but you will be joining a fantastic team of like-minded people who work together as one team to achieve a shared vision. We offer an excellent salary and benefits package which includes:
36. Market competitive pay rates based your skills and experience
37. Discretionary bonus scheme / commission scheme with payment based on revenue generated as a result of generated sales leads
38. 33 days holiday including Bank Holidays
39. Critical Illness insurance
40. Life Insurance Cover
41. Healthcare Cash Plan / Healthcare, dental and vision plan
42. An attractive pension / 401k retirement plan scheme
43. Cycle to Work Scheme
44. Employee perks schemes offering discounts, rewards, giveaways and more
45. Subsidised gym membership
46. Mental health wellbeing portal and access to an in-house clinical psychologist
47. Support and provision of supplies to facilitate home working
48. Flexible working opportunities
Statement: 'This work meets the requirements in respect of exempted questions under the Rehabilitation of Offenders Act 1974, any applicants who are offered work for this organisation will be subject to an enhanced check from the Disclosure and Barring Service (DBS). This will include details of cautions, reprimands or final warnings as well as convictions. A criminal record will not automatically bar a person from successfully taking up this post. Resolver, a Kroll business is committed to creating an inclusive work environment. We are proud to be an equal opportunity employer and will consider all qualified applicants regardless of gender, gender identity, race, religion, color, nationality, ethnic origin, sexual orientation, marital status, veteran status, age or disability.