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Product Marketing Manager, Laser Business, Hatfield Broad Oak
Company Overview: Exaktera is a leading innovator in the photonics industry, dedicated to pushing the boundaries of laser and LED technology to create cutting-edge solutions for diverse applications.
Our laser businesses develop high-performance systems for industrial, medical/dental, scientific, and inspection markets.
As we grow, we seek a talented Product Marketing Manager to drive the success of our laser technology products.
Position Overview
We are looking for an experienced Product Marketing Manager to own our laser product portfolio, define value propositions, and lead go-to-market strategies.
The role involves shaping product strategy, managing lifecycle, and collaborating across teams for successful product development and launch.
The ideal candidate has a strong technical background in laser technology, coupled with business acumen and leadership skills.
Key Responsibilities
1. Develop and execute product strategy and roadmap for laser technology at ProPhotonix Laser and Z-Laser units, aligned with company goals and market trends.
2. Conduct market research to identify customer needs, competitive landscape, and emerging opportunities.
3. Collaborate with sales and engineering teams in Germany and the UK to define product requirements.
4. Manage the product development process from concept to launch, ensuring timely delivery within budget and quality standards.
5. Lead cross-functional teams to prioritize tasks and meet project milestones.
6. Define pricing strategies and go-to-market plans for new and existing products.
7. Create marketing collateral, sales tools, and training materials to support product launches and sales efforts.
8. Work with sales and marketing teams to drive revenue growth and customer satisfaction across Europe and North America.
9. Monitor product performance, market feedback, and customer satisfaction to identify improvements.
10. Stay updated on industry trends, technological advancements, and regulatory requirements.
Qualifications
* Bachelor's degree in Engineering, Physics, or related field; MBA or advanced degree is a plus.
* Minimum 5 years of experience in product management, preferably in laser or related technology fields.
* Strong technical understanding of laser principles and applications.
* Proven experience managing product lifecycles from concept to market.
* Excellent project management and leadership skills.
* Strategic thinking with market analysis capabilities.
* Strong communication and stakeholder influence skills.
* Results-driven with a focus on growth, profitability, and customer satisfaction.
Reporting Relationships
Direct report to: Managing Director & Director of Laser Applications
Location: Hatfield Broad Oak, Essex, UK
Dotted line to: Chief Program Officer and President Continental Europe, Director of Strategic Marketing
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