Trustpilot is embarking on an exciting new phase of growth, and we invite you to join us in shaping our journey at this pivotal moment. As Director, B2B Website Engagement, you will spearhead the digital strategy for developing and growing organic acquisition for Trustpilot across our web properties. Reporting to the Senior Director of Performance Marketing, you will play a pivotal role in shaping how we differentiate and win across our target markets, developing a meaningful narrative for our audiences and understanding how to capture and best engage those audiences in a web setting to effectively drive revenue and increase retention. As a digital native, you will be focused on developing the B2B website for Trustpilot as our primary marketing channel: increasing our level of organic site visitors, and creating a rich and engaging experience for all users. You will manage a team of specialists and work closely with our product team to support the development and execution of a joined‑up digital marketing strategy that meets our global acquisition goals and regional commercial targets. This role is a 9 month maternity contract.
What you’ll be doing:
* Developing a content‑led organic digital marketing strategy with clearly defined success metrics and KPIs.
* Act as the key marketing stakeholder for the Trustpilot for Business website, focusing on delivering delightful customer experiences with a focus on engagement and repeat visits, and supporting optimisation and conversion.
* Work closely with our Product team to co‑own our CRO roadmap; developing and executing on the roadmap; and tracking the performance of testing initiatives.
* Manage relationships with content marketing, brand, engineering, development teams & agencies to ensure completion of website deliverables.
* Develop a focus on website reporting to produce regular executive reports on KPIs and tracking performance improvements.
* Conducting competitive analysis and market research to identify opportunities to use design thinking to drive audience engagement.
* Managing internal SEO specialists, and acting as a key internal stakeholder with Commercial, Product, Technology & Operations teams to capture cross‑functional website needs to inform a centralized development roadmap, and integrate business needs into the overall Martech roadmap.
* Work closely with product and development teams to identify and drive impactful website improvements.
* Interpret and socialize data and reporting dashboards that measure success of Trustpilot For Business website.
* Cultivate relationships with commercial and marketing leaders across the organization to align digital marketing to global and regional business goals.
* Overseeing digital attribution and user interaction tracking, plus the development and leveraging of reporting dashboards.
* Deputise for Senior Director of Performance Marketing with leadership responsibilities as required.
Extensive digital marketing experience and specifically experienced in developing and optimizing global, multi‑brand marketing websites.
* B2B SaaS experience
* Knowledge of SEO best practices and implementation
* Experience with aligning organic marketing to paid media to support a holistic acquisition strategy
* Deep understanding of website KPIs and performance metrics
* Experience of producing website strategies that encompass visual and UX/UI design
* Knowledge of website optimization, site tagging, UX, and conversion rate optimization
* Excellent written and verbal communication skills, especially when presenting ideas to senior management
* Ability to stay organized and execute multiple projects simultaneously under strict deadlines
* Demonstrated capacity to cultivate strong relationships within the organization
* Management experience
* Familiarity with marketing ad platforms and other software - such as Contentful, Figma, Optimizely, Google Analytics, JIRA, Google Optimize, Hubspot, Google Search Console, SEMRush, Google Ads, Facebook & LinkedIn Ads Manager, etc.
Competitive compensation package + bonus
* 25 days holiday per year, increasing to 28 days after 2 years of employment
* Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
* Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
* Pension and life insurance
* Health cash plan, online GP, 24/7, Employee Assistance Plan
* Full access to Headspace, a popular mindfulness app to promote positive mental health
* Paid parental leave
* Season ticket loan and a cycle‑to‑work scheme
* Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
* Regular opportunities to connect and get to know your fellow Trusties, including company‑wide celebrations and events, ERG activities, and team socials.
* Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.
* Independent financial advice and free standard professional mortgage broker advice
* Talent acceleration programs: Fast‑track your career with our tailored development programs designed to support growth at whatever stage of your career
Still not sure? We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We're excited to hear about your experiences along with how you will contribute to our working culture. Even if you don't feel you meet all the requirements, we'd still really like to hear from you!
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