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Paid media manager

Aberdeen
Paid media manager
Posted: 17 December
Offer description

Role Overview We are looking for a Paid Media Specialist who is confident, analytical, creative, and highly organised. This person will support our growing Paid Media department across Tik Tok, Meta, Google/You Tube, Linked In, and programmatic channels, with a strong emphasis on influencer-driven media buying. You will manage day-to-day campaign delivery, reporting, optimisation, data interpretation, pacing, and communication with clients and internal teams. You will also work closely with influencer, creative, and tracking teams to ensure seamless integration of creator assets into paid media. This role suits someone who has worked in a fast-moving, multi-client environment, is comfortable working early mornings and late evenings across global time zones, and thrives in a culture that values initiative, creative problem-solving, and continuous learning. Key Responsibilities Paid Media Execution & Optimisation Build, manage, and optimise campaigns across Tik Tok Ads Manager and Meta
Ads Manager (awareness, traffic, funnel, Spark Ads, partnership ads). Manage budgets ranging from $10 K to $150 K+ per month across multiple accounts. Maintain pacing accuracy, benchmark performance, and proactively adjust campaigns to hit KPIs (CTR, CPC, CPA, ROAS, GMV, impressions). Integrate influencer assets into paid media, including Spark Codes, whitelisting permissions, and creator content sequencing. Run awareness bursts tied to influencer posting and seasonal flighting (e.g., Q4, BFCM, product launches). Build tracking UTMs, ensure pixel events are working, and coordinate with teams on tracking setup (GA4, MMPs, Tik Tok Shop, Shopify, Portal links, Amazon Attribution). Analysis, Reporting & Insights Produce accurate, insight-led weekly and monthly reports that go beyond data dumping. Write clean, client-ready summaries with clear conclusions and next steps. Translate complex performance trends into simple narratives for clients. Pull key performance tags from creatives (hooks,
retention patterns, message structure). Build dashboards in Looker Studio and Google Sheets (basic data engineering + strong visualisation logic). Client Communication & Ownership Join client calls confidently with strong speaking skills. Communicate pacing, issues, risks, and recommendations proactively. Lead clients on best practices, creative strategy, and performance decisions. Manage 10-20 clients concurrently without dropping detail or pace. Own accounts fully; not waiting for instructions but identifying problems before they escalate. Cross-Team Collaboration Work closely with Creator/Organic teams for Spark Ads, whitelisting, and creative sourcing. Collaborate with strategy, data, and design teams on attribution, tracking, and creative direction. Coordinate with US, Europe, and Asia-based clients, adjusting hours where needed. Skills & Requirements Core Paid Media Skills Strong hands-on experience with Tik Tok Ads and Meta Ads, including ad building, optimisation, and, THE COMPANY An online retailer in West Yorkshire is looking to make the first steps to bring their paid advertising in-house. They've reached a stage where deeper expertise and closer ownership of their Google and Meta campaigns will make a real difference to performance...., Job Title: Paid Media Manager Location: Remote, UK (occasional travel to the London office) Salary: £35,000 - £45,000 The Company Would you like more flexibility? Ready to level up your career? This company has a modern London office which is always open. However, they..., What You'll Do: Manage a portfolio of our larger paid media campaigns, creating and implementing strategies across a range of industries and platforms.Work closely with internal teams to set KPIs for campaigns and ensure they align with the client's objectives.Consistently..., Role: Media Buyer Function: Meta Ads | Google & Tiktok (optional) Department: Marketing Location: UK-based (Remote) Compensation: £32 K - £38 K ABOUT US Dentology is one of the UK's fastest-growing performance marketing agencies, partnering exclusively with high-end..., Description :An entry-level position with minimal prior business experience. Primarily responsiility is to support the assigned account management team on day-to-day operations. PAID PERFORMANCE EXECUTIVE Reporting To: PAID PERFORMANCE MANAGER Office Location: Havas..., THE COMPANYAn online retailer in West Yorkshire is looking to make the first steps to bring their paid advertising in-house. They've reached a stage where deeper expertise and closer ownership of their Google and Meta campaigns will make a real difference to performance....

reporting. Understanding of influencer + paid media interplay. Familiarity with Tik Tok Shop, GMV metrics, and creator-driven performance is a plus. Experience using and interpreting: Pixels, MMPs, GA4 UTM frameworks Shopify integrations Amazon Attribution Analytical & Reporting Skills Proven experience writing performance reports with actionable insights. Ability to interpret data and propose optimisations confidently. Comfortable building dashboards and visualising data (Sheets, Looker Studio). Creative & Strategic Thinking Strong copywriting for ads and testing frameworks. Creative thinker in structuring ad variations, hooks, problem-solution flows. Ability to analyse creators and UGC to identify winning patterns. Soft Skills & Behaviours Highly organised and efficient - always finding ways to streamline work. Excellent time management and able to juggle multiple priorities without stress. Confident communicator, not shy about speaking up or sharing ideas. Optimistic,
solution-oriented, not rattled easily. Strong collaborator but also highly self-sufficient. Comfortable asking questions but equally comfortable figuring out solutions independently. Views failures as opportunities for learning and iteration. Experience & Background Proven experience managing paid media campaigns at scale (not entry-level). Experience working in fast-moving environments or start-ups preferred. Exposure to a variety of sectors (automotive, finance, beauty, tech, CPG, restricted categories). Familiarity with AI tools or eagerness to learn. Bonus: creative background (graphic design, photography, video editing). Fluent English required; Spanish or Italian are strong bonuses. Technical Requirements Strong internet connection. Working webcam and microphone (camera-on culture). Comfortable with: Slack Google Sheets Looker Studio Tik Tok Ads Meta Ads Linked In Ads Google Ads Pinterest Ads Notion MMPs and tracking tools AI tools (content analysis, automation, insights), Are you a strategic media expert with a passion for driving results? We're seeking a talented Paid Account Executive to execute sophisticated paid media campaigns, develop winning strategies, and deliver measurable impact for our clients across multiple digital..., Want to work with e-commerce and lead generation clients in both B2C and B2B?Do you have 5+ years in paid media, agency side, managing multi-channel budgets? About Our Client Our client is an award-winning digital agency based in Leeds, specialising in e-commerce, lead...

Zealous Agency are proud to be partnered with a leading digital performance marketing agency who are looking for an established PPC Manager to join the talented team in Leeds.This is an opportunity to make your mark, managing high-impact paid media campaigns, and driving..., GlowMetrics is a specialist digital agency dedicated to data-driven growth. As a Google Marketing Platform Certified Partner, we bridge the gap between digital marketing execution and advanced data analytics. We partner with a diverse portfolio of clients- from large-scale...

About The Influencer Marketing Factory The Influencer Marketing Factory is a global influencer marketing agency that helps brands maximize performance across social platforms through creators, paid media, and full-funnel strategy. We work with brands like Google, Snap, Sony Music, Hisense, Lumistella, and more. Ranked in the Inc. 500, we specialise in creative, data-driven campaigns that blend influencer and paid media to deliver measurable results.
Similar jobs, Paid Social Executive Ecommerce Retail, Lifestyle Leeds. Hybrid (3/2 WFH) £30,000 + package With significant growth underway, this leading ecommerce business is continuing to develop a high-performing Marketing & Digital team. Well known in the market for both..., PAID PERFORMANCE EXECUTIVEReporting To: PAID PERFORMANCE MANAGEROffice Location: Havas Market Leeds, BlockHaus West Park, LS16 6QGAbout Havas MarketWe are Havas Market, part of the Havas Media Network. We believe in in the fusion of commerce and performance to drive...

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