Job Summary The Senior Media Officer will form a key part of the media team in providing a proactive, professional, 24/7 media relations and issuesmanagement service, which includes proactive and reactive media work and updating of the Trusts X feed, and providing both counsel andoperational support to staff at all levels across the Trust. This post will have specific responsibility for leading media work in support of our 3 charity brands, Guys & St Thomas Charity, Evelina LondonChildrens Charity and Guys Cancer Charity, demonstrating the impact of charitable support, and contributing to the overall success of ourcharitys fundraising activity. The post holder will: Develop key relationships within the organisation to source proactive opportunities to promote and enhance the Trusts reputation withall media audiences. Ensure media activity supports the Trusts corporate objectives, clinical and fundraising priority areas,organisational values and promotes its position as one of the worlds leading providers of health care, professional education andacademic research Deliver media coverage to support major fundraising and awareness campaigns at the Trust, initiatives and events to maximise impact Play a key role in generating coverage and raising the profile of the three charity brands Identify opportunities to demonstrate the impact that philanthropic support, individual donors, and the support of Guys & St ThomasCharity, Evelina London Childrens Charity and Guys Cancer Charity makes to the work of the Trust Support the launch of fundraising campaigns by identifying patient and staff case studies, delivering timely Trust sign-off on requiredcollateral, supporting photography and videography requirements and proof-reading marketing materials Maintain an understanding of the national news agenda and use this to identify opportunities to promote and enhance the Trustsreputation Maintain the Trusts X account on a day to day basis and work with the wider communications team to forward plan social contentand activity in line with the Trusts corporate objectives and key clinical and fundraising priority areas Inspire trust and confidence internally and externally in the expertise and professionalism of the communications department Play a vital role within the team, providing a first point of contact for journalists, writing for Trust publications, prioritising a busyworkload and acting on their own initiative. Promote key messages and ensure their application across all channels, including socialmedia Supporting and chaperoning filming and photography on Trust sites, including for fundraising campaigns. Key relationships Developing key relationships and networks within the department, across the Trust, the three charities and Kings Health Partnersand with external stakeholders, are essential to the successful delivery of duties and responsibilities. Internal Director of Communications Colleagues in the central communications department, as well as Evelina London and Heart, lung and critical care communicationscolleagues Guys & St Thomas Charity, Evelina London Childrens Charity and Guys Cancer Charity communications colleagues and fundraisingteam Trust Executives and Directors Trust Chairman and Non-Executive Directors Clinical Directors, Heads of Nursing and General Managers Site Nurse Practitioners Trust charity engagement team Security team Corporate departments leads and staff Information Governance lead Kings Health Partners External Local and London media contacts Charity trade media National media health specialists Specialist media, including medical, nursing, scientific and management publications Fundraisers, including patients and former patients and their families NHS England (national and London) Department of Health and Social Care Local Integrated Care Boards MPs, local authorities and the GLA Duties and responsibilities Professional Work closely with our three charities to raise the profile of the Trust and the three charity fundraising brands, benefiting fundraising efforts by helping to raise awareness of the work of our hospitals and community services, how they can be supported and the impact this philanthropic support has. Manage a wide range of media enquiries, liaise with colleagues to produce media statements, set up interviews with and brief appropriate Truststaff, and oversee filming on site. Establish good working relationships with journalists to enhance the Trusts reputation, ensuring media enquiries are managed promptly andprofessionally, developing stories and promoting case studies to support this. Contribute news items to corporate publications and multimedia channels working closely with colleagues in the department and ensuring they are briefed as necessary on media activities and initiatives. Produce press releases and promote new developments and fundraising initiatives to relevant media. Play an active role in discussions with charity colleagues where appropriate including attending team meetings, regular catch-upswith key contacts, hot-desking and participating in forward planning exercises. Contribute to the day to day management of the Trust X account and develop a forward planner of social media content and events. Support events and VIP and ministerial visits, often at short notice, liaising with staff and managing any media on site. Provide regular feedback to Trust and Charity colleagues on coverage achieved for fundraising priorities. Participate, with colleagues, in a rota to manage day to day media enquiries and X posts ensuring this activity enhances the reputation ofthe Trust. Participate in the out-of-hours on-call rota for media calls outside normal working hours, briefing colleagues as appropriate. This may involveattending one of our hospital sites at short notice to co-ordinate media work relating to a fundraising event, major incident or any other incidents that require handling on site. Build contacts with staff to contribute to the successful delivery of the Trusts media strategy and support fundraising priorities. Support the media and wider communications approach to the management of any celebrity supporters of Trust charities. Ensure that patient confidentiality is protected at all times. Provide advice and support to patients, their relatives and representatives involved inmedia enquiries or seeking media contact. Collect and catalogue Trust appearances in the media, in particular those linked to fundraising and philanthropy. Work with the Charity fundraising team, to ensure compliance with the fundraising regulators code of practice.