Digital Marketing Manager - Software - Ecommerce Manchester - Hybrid
£A rapidly expanding, global technology business is looking to hire a highly motivated Digital Marketing Manager.
You will be key in driving business performance by identifying and optimising underperforming website pages and implementing conversion-focused strategies.
Work closely with the Marketing Campaigns Manager to boost website traffic through targeted campaigns.
Utilise A/B testing, personalisation strategies, and SEO techniques to optimise page performance.
Identify and resolve underperforming website pages through comprehensive data analysis and feedback from users.
Collaborate with Product, Design, and Development teams to enhance site design, prioritising a better UX/UI and improved conversion rates.
Partner with the Content Marketing Manager to develop and refine content that aligns with website and business objectives.
Strengthen collaboration between Product, Design, and Development teams to seamlessly integrate marketing strategies into site updates.
Launch and oversee an affiliate marketing programme to broaden brand reach and drive additional revenue
Google Analytics, Hotjar) to monitor website performance and user behaviour trends.
Derive actionable insights from data to shape and support strategic decision-making.
Strong knowledge of website optimisation tactics, including A/B testing, SEO, and CRO.
Experience in implementing and managing affiliate marketing programs.
Excellent project management skills and ability to collaborate across departments.
Experience in the technology or software industry.