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Brand & content marketing lead

Coventry
Forvis Mazars
Marketing
Posted: 11 July
Offer description

Forvis Mazars cares about your career progression, offering individually designed career paths that help you pursue your interests, match your changing needs, and explore your true potential. We work with diverse, prestigious clients across a range of sectors and geographies, giving you the opportunity to constantly update and grow your skills for lifelong professional development.
A senior position within the Channel Marketing team, this role is as much about how you lead as what you've done. You'll bring solid experience in strategic campaigns and content within a professional services environment—but it's your confidence, charisma, and collaborative style that make you stand out from the crowd. Naturally curious and tuned into the business agenda, you're comfortable communicating complexity, keeping projects on track and energising those around you to deliver outstanding work, together.
You will work closely with two Channel Marketing Lead peers and directly manage two managers.
Partner with the Head of Channel Marketing to shape and drive the firm's issue-led campaign strategy and bold content programme. You'll bring creative thinking to the table, turning strategic priorities into campaigns that deliver real impact. Monitor, measure and optimise performance through smart KPIs to ensure activities deliver strong ROI and continuously improve.
Lead a bold, strategic content programme that elevates the Forvis Mazars brand, supports business priorities and opens doors for client engagement.
Champion quality and consistency through sound governance, keeping our content sharp, creative and aligned with our standards.
Establish a smooth process for sharing content across Channel Marketing,and collaborating across the wider team.
Keep our digital presence fresh, ensuring content is current, relevant and resonates with our audiences.
Bring the firm's experience to life by leading our case study programme, overseeing development of written and video client stories according to schedule.
Troubleshoot ad-hoc requests with SL leads, when necessary.
Lead by example and actively support the continued development and success of the wider Channel Marketing team. Help to position the Channel Marketing team as professional advisors by ensuring internal comms are effective, ad-hoc requests are fielded as appropriate and support is of the highest quality.
Degree and/or experience in marketing, communications or a related field.
Strategic thinker with creative mindset and interest in the business agenda.
Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
Strong project management skills with the ability to prioritise tasks and meet deadlines.
An analytical mindset to interpret data and metrics and optimise content performance.
People management skills and interest in developing talent.
Forvis Mazars is a leading global professional services network. The network operates under a single brand worldwide, with just two members: Both member firms share a commitment to providing an unmatched client experience, delivering audit & assurance, tax and advisory services around the world. Together, our strategic vision strives to move our clients, people, industry and communities forward.  Through our reach and areas of expertise, we help organisations respond to emerging sustainability issues in the global marketplace including human rights, climate change, environmental impacts and culture.
We thrive on teamwork and are agile. We support one another to deliver quality, create change and have a deeper understanding, to help make an impact so that everyone can reach their full potential.

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