Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and catalogues. We have a legacy of quality, a loyal customer base and are committed to inspiring and empowering gardeners of all levels.
Our company purpose is “Helping Everyone Grow” and we extend that purpose to everything we do.
This is a chance to define the voice of our brands. To lead a nimble multidisciplinary creative team. To craft content that doesn’t just fill feeds—but tells stories, sparks curiosity, and shifts perceptions.
As our Content Senior Manager, you’ll be the architect of our brand voice and the driving force behind our creative engine. You’ll work across every stage of storytelling—from campaign ideation to content calendar planning to hands-on copywriting. Content Strategy & Planning
Develop and implement the content strategy aligned with the brand’s voice, marketing objectives, and campaign goals
Collaborate with brand, e-commerce and Trade Marketing to ensure cohesive messaging across channels
Own the content calendar, ensuring timely production of assets for launches, campaigns, and ongoing needs
Creative Leadership
Serve as the strategic and creative lead for all brand copy and storytelling efforts
Create and maintain a consistent brand voice and tone across all touchpoints
Lead ideation for campaigns and content formats that work across online (Meta, TikTok, YouTube, email) and offline marketing channels (print ads)
Inspire and mentor internal creative squad while managing external freelancers (primarily videographer and photographer) or agency contributors, as and when needed
Manage the content production process from concept to delivery—ensuring assets are delivered on time, on brand, and tailored to each channel
Partner with designers, video editors, and other content creators to produce assets across formats (social, digital ads, email, video, web, print etc.)
Maintain a high bar for quality and creativity across all output
Performance Optimization
Leverage existing data to track performance of content across platforms
Use insights and data to guide content iteration and creative testing
Ensure creative assets are aligned with KPIs (brand purchase funnel, core brand attributes, Conversion% and Engagement rates in line or above the agree objectives)
We are looking for someone who has 5–7 years of experience in content creation, copywriting, or content strategy—ideally in a fast-paced industry like FMCG, beauty, or fast fashion. Someone who understands the rhythm of digital content and the pulse of culture. A background in a creative agency or leading in-house content/creative teams.
A portfolio showcasing a range of campaign and content work across digital and physical formats.
Demonstrated experience in managing creative teams and freelance partners.
Deep understanding of content needs across online and offline marketing channels.
Strong organizational and project management abilities; Experience using creative collaboration platforms (e.g., Familiarity with content performance metrics and A/B testing methodology.
The world of gardening should be accessible to all and it’s important that our teams reflect the diversity of our customers, ensuring that our products meet everyone’s needs. Therefore, we very much welcome applications from a diverse range of candidates regardless of background, gender, race, religious beliefs, disability, sexual orientation, or age.