Job Description
Location: Hybrid / preferably in the office if commutable distance (Head OfficeBromley, London)Bromcom is a market leading UK cloud based integrated Management Information System (MIS) & Finance provider offering a One Stop Shop for schools, academies and Local Authorities. We are a family owned business and are passionate about the core values on which the business has been built; loyalty, honesty, and offering true value to the education sector.Were looking for an experienced, forward-thinking Head of Marketing & Sales Operations to lead our demand generation, brand development and GTM strategies, while streamlining sales operations to support scalable, data-driven growth.Role purposeThis is a pivotal leadership role that bridges strategic marketing and commercial operations. Youll manage a high-performing marketing team, oversee marketing performance, lead GTM campaigns, and drive alignment between marketing, sales, product and customer success.
You will also take full ownership of sales operations. This includes pipeline management, CRM optimisation and reporting to ensure the commercial team is equipped to scale effectively.Responsibilities include:Marketing LeadershipLead, develop and inspire the marketing team across content, digital, events, brand, and product marketingOwn and deliver the marketing strategy for customer acquisition, engagement and retention across schools, MATs and local authoritiesChampion the Bromcom brand across touchpoints, ensuring consistent, compelling and audience-relevant messagingOversee the content calendar and campaign roadmap to align with product launches and market opportunitiesDevelop and deliver strategic PR and thought leadership, enhancing Bromcoms profile as a trusted partner in educationSales OperationsOversee the end-to-end sales funnel in D365, ensuring accurate forecasting and pipeline visibilityDefine and track commercial KPIs across lead generation, conversion, onboarding and retentionPartner with Sales, Finance and Onboarding teams to align demand generation with capacity and delivery timelinesData & PerformanceReport on key performance metrics across marketing and sales operations, driving insights into whats working and what needs changeOwn lead scoring, segmentation and lifecycle management strategiesEnsure marketing activities deliver measurable ROI and contribute to business targetsStrategic CollaborationAct as a key contributor to commercial strategy and cross-functional planning alongside senior leadershipCollaborate closely with Product, Customer Success and Support teams to ensure alignment on messaging, customer journeys and feedback loopsRepresent marketing and sales ops in internal and external meetings, partner events and executive briefingsWhat were looking forProven experience in a senior marketing or commercial role within SaaS, EdTech or B2B servicesTrack record of managing and mentoring marketing teams and leading across digital, brand, content, and eventsStrong understanding of sales operations, CRM management, data analytics and commercial reportingConfident in aligning marketing to revenue growth, supporting multi-stakeholder buying cycles, and developing content strategies for complex productsCreative, curious, and confident - able to balance strategic thinking with hands-on deliveryA clear communicator and inclusive leader who thrives in collaborative, agile environmentsDesirable but not essentialExperience marketing MIS, Finance or CRM systems within the education sectorFamiliarity with D365, Power BI, and education frameworks or procurement routesWhy join Bromcom?Be part of a purpose-driven company improving outcomes for schools and students across the UKLead a growing, creative team, working on products that are genuinely making a differenceCompetitive salaryHybrid working/preferably in the office if commutable distanceTPBN1_UKTJ