Job Description
Brand Manager - Fast-Growth Challenger Brand | FMCG | £40–50k | London (Hybrid)
We’re currently representing an exciting high-growth food brand on the lookout for a creative, commercially-minded Brand Manager to lead their marketing function at a pivotal stage of scale-up.
The Brand:
This is one of the UK’s most exciting challenger names in the better-for-you food & drink space; a bold, flavour-first FMCG disruptor shaking up the condiment category with natural ingredients and no refined sugars.
Already listed in major national retailers (including Tesco, Waitrose, and Ocado), they’ve built a vibrant, mission-led brand with loads of personality - and they’re just getting started.
The Role:
This is a rare opportunity to take full ownership of the brand’s marketing strategy and execution. You’ll be their biggest champion - creating unmissable campaigns, shaping content across social and digital, delivering standout in-store activations, and working cross-functionally with sales and ops to bring everything to life.
You’ll report directly into the commercial lead and work across every part of the business; meaning plenty of visibility, autonomy, and genuine influence in the next stage of growth.
Key Responsibilities:
* Own the brand strategy, tone of voice, and visual identity
* Deliver integrated marketing campaigns across digital, experiential, OOH, and shopper
* Manage and grow organic social (especially TikTok, Instagram, LinkedIn)
* Lead content planning, creator partnerships, and influencer outreach
* Drive retail launches and in-store activations with standout shopper marketing
* Work closely with sales and ops on product rollouts, POS, and brand storytelling
Who We’re Looking For:
* You’ll be an experienced brand or marketing manager with 3+ years in FMCG, DTC, or a high-growth challenger brand.
* You’re hands-on, creative, and commercially sharp - equally happy briefing designers as you are writing Instagram copy or analysing campaign results.
* You’ll bring energy, ideas, and a true team spirit.