We are launching a new private alternative capital advisory boutique called "Collis" and are looking for a high-end logo designer with experience in institutional, finance, or luxury branding.
This is NOT a startup-style brand. The identity must feel:
Discreet
Sophisticated
Institutional
Minimal
Timeless (not trendy)
About the Firm:
Collis is a private alternative capital advisory focused on HNWI, Family Offices, and institutional investors across alternative investment mandates. The positioning is elite, calm, and highly professional — not retail, not fintech, not flashy.
Logo Direction:
Wordmark-first (primary focus on typography)
Minimalist and elegant
Serif or refined modern type (open to expert guidance)
Black, charcoal, or neutral palette
No icons that look like charts, arrows, or generic finance symbols
No gradients, no loud colors, no startup aesthetics
Style References (feel, not copies):
Boutique investment firms
Private equity / advisory brands
Luxury editorial brands
Institutional financial identities
Deliverables:
Primary logo (horizontal)
Secondary logo (stacked)
Monogram or mark (subtle, if appropriate)
Favicon
Logo in SVG, PNG, and vector formats
Basic brand guidelines (fonts, spacing, color codes)
Important Notes:
The brand name is: Collis
Tagline (optional usage): "Private Alternative Capital Advisory"
The logo must work on a minimalist website and pitch decks
Must look credible to Family Offices and institutional clients
What We Are Looking For:
Strong portfolio in finance, luxury, or institutional branding
Clean, modern, and restrained design approach
Attention to typography and detail
Ability to deliver a premium, timeless identity (not trendy)
Please include in your proposal:
Portfolio with similar work (finance/luxury/minimal brands preferred)
Your design approach for a discreet institutional brand
Estimated timeline
Number of initial concepts included
Contract duration of less than 1 month.
Mandatory skills: Logo Design, Graphic Design, Brand Identity & Guidelines, Adobe Illustrator