Own the development and continuous improvement of the Customer Intelligence Engine (CIE) and Test & Learn (T&L) capability for Personalisation. Act as the key link between Tech, EA, and business teams to ensure CIE delivers actionable, scalable insights and T&L squads operate with pace, rigor, and measurable impact. Champion a culture of experimentation and customer-centricity, embedding value creation across all personalisation initiatives. Own the design, development, and adoption of the Customer Intelligence Engine (CIE), ensuring it delivers actionable insights and evolves with business needs Lead Test & Learn squads, setting clear missions, OKRs, and frameworks to drive rapid, data-driven experimentation Use audience insights and CIE outputs to inform prioritisation, activation, and integration of successful tests into BAU Build strong cross-functional partnerships and champion data enrichment to enhance customer understanding and commercial impact Proven expertise in designing, delivering, and scaling data-driven solutions and experimentation programs across multi-channel environments. Strong leadership and collaboration skills, with experience as a business owner or lead interface between Tech, Analytics, and business teams, driving cross-functional delivery. Deep knowledge of personalisation, CRM, and audience creation, leveraging analytics and measurement frameworks to deliver measurable value. Retail, loyalty, and customer program experience combined with strong understanding of experimentation best practices, incrementality, and validation concepts. Exceptional communication, prioritisation, and stakeholder alignment skills, simplifying complex methodologies for non-technical audiences.