Paid Social Specialist Up to £60,000 bonus Private healthcare | 25 days holiday bank hols | Excellent benefits Hybrid – Newcastle Upon Tyne (3 days office / 2 days WFH) My client is seeking a performance-driven Paid Social Specialist to run high-impact LinkedIn and Meta campaigns that build pipeline and elevate brand visibility across multiple sectors and regions. You’ll own the strategy and day-to-day execution, partnering closely with content, product marketing and regional leads to test, learn and scale what works. What you’ll do * Build, manage and optimise LinkedIn & Meta campaigns across multiple geographies. * Own targeting, bidding, ad copy, creative direction and audience segmentation. * Run structured testing on ads and landing pages to lift conversion and pipeline quality. * Partner with the Head of Digital Acquisition on smart budget allocation by region/product. * Brief and collaborate with content/design to deliver on-goal creative. * Report against CTR, CPL, lead quality, pipeline contribution and ROI. * Stay ahead of platform updates, algorithms and best practice to keep performance sharp. What we’re looking for * 3–5 years’ hands-on B2B paid social experience (SaaS/tech ideal). * Deep knowledge of LinkedIn Ads Manager and Meta Business Suite. * Strong grasp of audience strategy, creative best practice and measurement. * Confident translating data into clear actions and iterations. * Comfortable in cross-functional, fast-paced teams. * Bonus: familiarity with HubSpot, GA4 and attribution tools. What’s on offer * Base salary up to £60,000 performance bonus * Ownership of paid social across high-growth product lines * Freedom to innovate with backing from content, design and product marketing * Hybrid working: 3 days office / 2 days WFH * Alternative site options available: Nottingham, Hungerford, Tankersley (if preferable) * Private healthcare, pension & life assurance * 25 days’ holiday bank holidays * A results-driven culture where your wins are recognised Interested? Send your up-to-date CV to Natalie at IMT Resourcing Solutions. At IMT Resourcing Solutions, we value diversity and inclusion. We aim to connect with every applicant; if you don’t hear from us within 5 working days, we’ve moved forward on this occasion but welcome any future applications or email contact. Thank you for your interest