Lead the brand, communications, and digital marketing agenda for a prestigious, internationally recognised Football club. This is a rare senior leadership role shaping how a world‑class sporting brand presents itself to fans, partners, media, and stakeholders.
Our client is a globally respected Football club, steeped in heritage and competing at the highest level. With a passionate fanbase, major commercial partnerships, and significant media visibility, the organisation sits at the intersection of sport, entertainment, and culture.
This is an environment where brand reputation, storytelling, and digital engagement directly influence commercial success, fan loyalty, and long‑term growth.
Description
Brand, Marketing & Commercial Performance
* Own the end–to–end marketing strategy, aligned to commercial, brand, and reputational objectives
* Lead performance marketing across paid and owned channels, maximising reach, efficiency, and ROI
* Manage and optimise a significant annual marketing budget, with clear reporting and P&L contribution
* Embed a data–driven approach to KPIs, attribution, campaign performance, and brand health
* Continuously improve effectiveness through smart spend, channel innovation, and testingShape the organisation's digital roadmap with the Head of Digital & Marketing, driving best–in–class execution
Innovation, Growth & Opportunity Identification
* Stay ahead of trends in media, digital, and content within spectator sport
* Introduce new tools, partnerships, formats, and activations that elevate impact and perception
* Lead experimentation and innovation to strengthen storytelling and fan engagement
* Champion continuous improvement through testing, learning, and iteration
* Identify new opportunities for brand growth and differentiation
Content, Creative & Production Oversight
* Lead Heads of Content and Production to deliver consistently high–quality creative output
* Set clear creative direction aligned to communications and PR priorities
* Ensure strong brand governance, quality control, and compliance
* Drive innovation in storytelling, formats, and production techniques
Profile
* Senior leadership experience across PR, Communications, Brand & Marketing within spectator sport, ideally with an international aspect
* Proven ability to drive ROI through marketing and digital activity, with budget ownership
* Strong background in reputation management, crisis communications, and narrative shaping
* Experience leading multi–disciplinary teams across content, digital, creative, and production
* Collaborative, commercially focused, and politically astute
* Strategic thinker with sound judgement, discretion, and resilience
Job Offer
Unique opportunity to shape the future of this organisation.
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