Innovative Infrastructure Startup | Design & Marketing Lead | Cardiff | £35,000–£38,000 + Benefits |
About Our Client:
They are transforming concrete infrastructure with eco-friendly, rapid-deploy tanks used across military, disaster relief, and DIY sectors. Their patented fabric technology offers a sustainable alternative to traditional solutions, creating global impact.
About the Role:
They are seeking a creative and strategic Design & Marketing Lead to shape their brand, craft engaging content, and run multichannel campaigns. You’ll combine design expertise with marketing knowledge to increase visibility, attract leads, and support rapid growth.
Responsibilities:
* Refresh their visual identity, produce high-quality graphics and videos, and manage website updates (Wix).
* Produce high-quality visuals for pitch decks, social media posts, event banners, brochures, datasheets, and user guides using Adobe Cloud Software.
* Maintain and update their website: add new product pages, embed videos, optimize images, and ensure timely blog/pipeline updates.
* Develop B2C & B2B marketing strategies, plan social media content, trade show activities, and lead magnets.
* Monitor campaign performance, generate reports, and adjust strategies to improve results.
* Work closely with product, engineering, and sales teams to ensure consistent messaging and successful launches.
* Identify and optimize marketing channels—LinkedIn, industry forums, targeted email campaigns, and paid social—across B2C and B2B audiences.
* Analyse the customer journey from initial ad exposure through to sale; recommend optimizations (e.g., landing-page A/B tests).
* When necessary, engage external photographers, videographers, or freelance designers to ensure top-quality deliverables.
Requirements:
* 2-3 years of experience in design/marketing, preferably with a background in product or architectural design.
* Skilled in Adobe Creative Suite, video editing, and Wix website management.
* Knowledge of marketing channels, analytics, and content creation.
* Creative, proactive, and detail-oriented in a fast-paced startup setting.
Nice to Have:
Experience with 3D modeling, infrastructure projects, email marketing tools, or technical copywriting.
Benefits:
Competitive salary, professional development budget, pension scheme, and a dynamic, mission-driven environment dedicated to sustainability and innovation.