Alliance is hiring: EMEA Content & Digital Shelf Manager
Reporting to Global E‑Commerce Director
Are you a commercially minded content leader who knows how to turn strategy into flawless execution? We’re looking for an EMEA Content & Digital Shelf Manager to build and lead the content engine powering growth across our brands and channels.
In this pivotal role, you’ll operate at the intersection of Marketing, E‑commerce and EMEA Commercial, ensuring the right content is created once and scaled everywhere. You’ll define and deliver best‑in‑class digital shelf excellence across retailers, marketplaces and owned channels setting the standards for how our brands show up online.
At Alliance, we specialise in advanced skincare solutions (KeloCote, Hydomol, and more) and vitamins, minerals & supplements (MacuShield, Forceval & Amberen….) Backed by innovation and driven by purpose, we're on an exciting journey of commercial acceleration and growth worldwide.
What you’ll lead
* Build a scalable content engine that drives visibility, conversion & growth
* Translate brand & commercial strategy into actionable content plans
* Lead digital shelf excellence hero imagery, A+ content, brand stores & more
* Create processes and systems enabling fast, efficient content deployment
* Manage agencies & partners to deliver high‑quality assets at scale
* Use data to continuously optimise content performance
* Ensure all content meets regulatory standards in a consumer healthcare setting
What success looks like
* Faster content creation and deployment
* Measurable improvements in visibility, conversion and sales
* Seamless alignment between brand campaigns, e‑commerce execution and retail
* Strong e‑commerce expertise & digital shelf leadership within EMEA
* Experience with Amazon, retailer product pages & optimisation
* Background in regulated categories (consumer healthcare a big plus!)
* Proven ability to build scalable systems & content workflows
* Skilled cross‑functional collaborator with strong communication
* A proactive, hands‑on operator comfortable in a fast‑paced environment
If you're passionate about crafting content systems that scale and shaping how brands show up across the digital shelf, we’d love to hear from you.
Our benefits package
We offer an exceptional range of benefits designed to support your wellbeing, reward your contribution, and help you thrive both professionally and personally. Our benefits include:
* Discretionary annual bonus of 25%
* Generous leave entitlement: 25 days’ holiday plus bank holidays, an additional celebration day, a volunteering day, and a Christmas–New Year shutdown
* Pension scheme with up to 10% employer contribution
* Life assurance at 4x basic salary
* Private healthcare through BUPA and Medi Cash
* Employee Assistance Programme for wellbeing support
* Employee recognition and referral schemes
* Electric car and cycle-to-work salary sacrifice schemes
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