Senior Brand Marketing Executive, Cotswolds, up to £32,000
Senior Brand Marketing Executive
Location: Cotswolds
Salary: £32,000
COREcruitment is working with a luxury hotel company based in the Cotswolds. They are recruiting for a Senior Brand Marketing Executive! This is an exciting role to join a growing company!
The Senior Brand Marketing Executive will support the companies Brand & Marketing Manager in implementing plans and initiatives that enhance brand equity, customer experience, and loyalty. This role involves conducting market and competitive research to identify emerging trends and opportunities, ensuring Farncombe and its hotels remain innovative and ahead of the curve.
Key Responsibilities:
Customer Service:
1. Consistently deliver excellent guest service.
2. Assist managers and team members in effectively operating the business to exceed guest expectations.
3. Perform all departmental duties in line with standard operating procedures.
4. Maintain a professional and respectful work culture.
5. Adhere to dress code and grooming standards.
6. Comply with reasonable managerial requests.
7. Ensure facilities and equipment meet required standards.
8. Demonstrate efficiency, professionalism, and friendliness in line with Farncombe values.
9. Familiarize and comply with all relevant company policies.
Marketing Duties:
10. Develop creative marketing campaigns, defining key messaging, target audience, and channels.
11. Collaborate with the Digital Marketing Executive on a segmented communications plan for all marketing channels to increase conversion.
12. Conduct market and competitor research to identify new opportunities for brand innovation and commercially focused initiatives.
13. Create engaging content for email marketing, social media, websites, and promotional materials, aligning with the brand's tone of voice.
14. Manage brand reputation through monitoring third-party partners, review sites, and guest feedback.
15. Support the Estate Brand and Marketing Manager in managing the PR strategy with the company’s PR agency.
16. Manage customer data accuracy and use insights for targeted marketing promotions.
17. Implement initiatives to grow the marketing database with quality leads.
Internal Marketing:
18. Assist in the day-to-day operations of the marketing department.
19. Liaise with graphic designers and printers for branded collateral production.
20. Plan and coordinate creative professional photography and videography projects.
21. Organize promotional activities and events.
22. Support internal departments with marketing requests, brand protection, tool production, and creative ideas.
23. Collaborate daily across all departments to maintain positive and effective working relationships.
COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors.