National Account Controller – Discounters (Aldi & Lidl)
We’re partnering with a leading FMCG business to recruit a National Account Controller to lead and develop a high-performing commercial team across Discounters, Convenience and International customers. The core focus of this role is Aldi and Lidl, with the other customer groups taking up less time but still forming part of the wider portfolio.
This is a senior leadership role combining people management, commercial ownership, and strategic direction across both branded and own label business. If you’re passionate about building capability, coaching high performers, and creating a growth mindset culture, this is a standout opportunity.
Key Responsibilities
* Lead the Discounters agenda with primary focus on Aldi & Lidl, ensuring delivery of revenue, profit and strategic goals
* Oversee Convenience and a small portfolio of International accounts, ensuring the right level of support and performance tracking
* Manage and develop a team of 5 SNAMs/NAMs, building a high-performance culture and clear progression pathways
* Coach and challenge the team to strengthen customer plans, JBPs, negotiation capability and execution excellence
* Own cross-functional alignment across marketing, supply chain and finance to deliver customer and business objectives
* Drive performance across both branded and own label portfolios, ensuring clear priorities and strong ROI
* Support wider leadership initiatives and contribute to the overall UK commercial strategy
Requirements
* Strong leadership experience managing NAM/SNAM teams within FMCG
* Proven track record of delivering growth with UK Discounters (Aldi/Lidl experience strongly preferred)
* Confident operating across branded and own label models
* Highly commercial with strong understanding of P&L, trade spend, pricing and category dynamics
* A people-first leader with a coaching mindset and passion for developing high performers
* Strategic, proactive, and comfortable working in an agile, remote-first structure
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
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