Apply Job Type Full-time Description
Hospitality Starts Here
Welcome to The Indigo Road Hospitality Group (IRHG), where hospitality isn't just a job – it's a passion, a family, and a chance to build something extraordinary. Founded by Steve Palmer, we're redefining hospitality with an unwavering commitment to our guests and our team.
ALL ROADS LEAD TO YOU...
The Indigo Road Hospitality Group is thrilled to introduce St. Albans, our new flagship members club dedicated to the elevated enjoyment of the outdoor sporting lifestyle. We are seeking an exceptional and pioneering Member Relations Director to lead the launch and sustained success of this exclusive community.
The Member Relations Director, is a visionary leader and a masterful connector with a proven track record in high-value relationship building and luxury sales. You will serve as the public face of St. Albans, acting as the primary steward of our membership base—from the critical pre-opening acquisition phase through continuous engagement and retention. This role of Member Relations Director, requires an entrepreneurial spirit, a deep understanding of the luxury market, and a genuine passion for cultivating a vibrant, dedicated community around the outdoor and sporting lifestyle.
WHAT YOU'LL DO:
Membership Acquisition & Strategy
1. Develop and Execute Strategy: Design and implement a comprehensive membership recruitment strategy, targeting both individual and corporate segments to ensure a successful launch.
2. Build the Pipeline: Build and actively manage a robust pipeline of prospective members through proactive outbound outreach, strategic referrals, targeted events, and high-value brand partnerships.
3. Be the Face: Serve as the public-facing representative of St. Albans in the Atlanta market and beyond, actively networking, attending events, and cultivating relationships with prospective members and strategic partners.
4. Lead the Journey: Act as the lead point of contact for prospective members, guiding them through the entire journey: application, onboarding, and personalized orientation process. This includes supporting special initiatives like Founding Equity Member outreach.
5. Marketing Collaboration: Work closely with the marketing team to execute targeted campaigns, develop compelling digital content, collateral, and messaging for member acquisition.
6. Drive Momentum: Organize and host private previews, high-touch member interest events, and small-group gatherings to drive enrollment and build critical pre-launch buzz.
Engagement, Operations & Technology
7. Concierge Experience: Develop and execute a concierge-level experience throughout the entire member journey—from the very first touch to successful onboarding, continuous engagement, and renewal.
8. Pre-Opening Community: Oversee the creation and execution of a pre-opening member engagement calendar to build community, camaraderie, and momentum well ahead of the official club launch.
9. Digital Hub: Develop, build, and run the member portal (e.g., Peoplevine or PaceSetter) to support seamless digital engagement, event RSVPs, and essential member communications.
10. System Management: Partner with the technology team to manage the membership CRM system and portal infrastructure, ensuring data integrity and efficient operation.
11. Programming Integration: Collaborate with the travel and programming teams to effectively promote exclusive trips, events, and curated brand activations to the membership base.
12. Refine & Report: Track and report key metrics across member interest, conversion, retention, and satisfaction. Work closely with club leadership to continuously refine membership tiers, benefits, and offerings as the club matures.
Requirements
WHAT YOU NEED:
To thrive in this high-impact, autonomous role, you should bring:
13. Experience & Track Record: 5+ years of experience in membership, private club, high-end hospitality, luxury sales, or luxury brand environments. A proven track record of successfully building and managing high-value, long-term relationships is essential.
14. Lifestyle Connection: A deep understanding of or personal connection to the outdoor sporting lifestyle (e.g., hunting, fishing, conservation, etc.) that enables authentic connection with our member base.
15. Entrepreneurial Spirit: Comfortable working in an entrepreneurial setting with evolving priorities, a high level of autonomy, and the confidence to take ownership of results.
16. Communication Mastery: Excellent written and verbal communication skills with the polish and professionalism required to represent a flagship luxury brand and engage with high-net-worth individuals.
17. Adaptability & Drive: The motivation to navigate a pre-opening environment and a relentless drive to meet ambitious acquisition goals.
IRHG PERKS:
18. Competitive Compensation: Competitive base pay, performance-based bonuses, and PTO benefits after 90 days.
19. Health & Wellness: Comprehensive health insurance coverage, including medical, dental, vision, and more.
20. Financial Planning: Access to a 401K plan with a 50% match on your first 6% investment, along with Roth options.
21. Employee Discounts: Enjoy discounts at our 15 restaurant concepts and growing boutique hotels division.
Salary Description $50,000.00 + Commission