Overview
New role with a fantastic consumer products business. An opportunity to lead on PPC strategy across the organisation.
About Our Client
The company is a well-established organisation within the Consumer Goods industry. As a medium-sized business, they are known for their innovative approach and commitment to delivering high-quality products and services.
Job Description
* Develop and execute Paid Search (Google/Bing Ads), Performance Max, Display, Video, Retail Media, and Amazon Advertising campaigns
* Develop and implement multi-media attribution models
* Monitor and optimise campaign performance to maximise ROI.
* Conduct keyword research and analysis to identify opportunities for improvement.
* Generate performance reports and provide insights to stakeholders.
* Collaborate with the wider digital team to align PPC strategies with overall marketing objectives.
* Stay updated on industry trends and platform updates to ensure best practices are implemented.
* Manage budgets effectively to ensure cost efficiency in paid campaigns.
* Analyse competitor activity to identify areas for strategic advantage.
The Successful Applicant
A successful PPC Specialist should have:
* Proven experience in managing PPC campaigns.
* Hands-on experience with Amazon Advertising platforms, including campaign setup, optimisation, and reporting.
* Familiarity with tools such as Google Attribution, Amazon Ads Console, Adobe Analytics, or third-party MMM (Marketing Mix Modelling) platforms.
* Strong analytical skills to interpret data and drive actionable insights.
* Proficiency in using PPC platforms such as Google Ads and Bing Ads.
* Knowledge of tracking tools and performance measurement metrics.
* Ability to manage multiple campaigns and prioritise tasks effectively.
What's on Offer
PPC Specialist Offer:
* Competitive salary up to £45,000
* Hybrid working.
* Permanent opportunity within a well-regarded organisation in Bromborough.
* Chance to work in the dynamic digital department of a manufacturing business.
* Opportunities for professional growth and development.
#J-18808-Ljbffr