Overview
Chocomel was launched in the United Kingdom in 2019 and is one of Royal FrieslandCampina’s strategic brands to drive growth in the UK.
Responsibilities
* You are the driving force behind the commercial plan and execution to grow Chocomel in the UK and are responsible for achieving business and marketing objectives. You analyse the business results of the Chocomel brand and the dairy market and translate your insights into concrete learnings and action plans.
* To this end, you lead various marketing projects (both communication and activation). You develop the support plan (media, above and below the line) in close collaboration with the Europe team, media team and creative agencies, implement the 4Ps, and closely monitor the results.
* You steer the brand innovation agenda for UK, are part of the innovation projects that have a full European scope and have full responsibility for the successful launch of innovations
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