Content Specialist
Digital Marketing Agency
Manchester based with regular travel to Cyprus - 1 week per month
Benefits: 25 days holiday per year plus bank holidays, flexible working, private health care, enhanced maternity and paternity packages, access to discount and reward portals
The Content Marketing Specialist will be responsible for managing 3 brands new to the agency, focusing on growth by exploring multiple strategies and collaborating across teams. This international agency has experienced recent growth and is expanding its service offerings.
Reporting to: Social Media Team Lead
* Assist teams and stakeholders in executing brand strategies.
* Implement content marketing strategies across the customer journey.
* Collaborate with agencies to produce high-quality content and creative assets.
* Deliver engaging content to clients.
* Plan content calendars with agencies.
* Revise and optimise content based on SEO research.
* Analyze web metrics to evaluate content success and develop optimisation plans.
* Create content distribution networks across marketing channels.
* Conduct site usability, content, and branding audits from a user perspective.
* Publish digital content via CMS.
* Maintain consistency in tone of voice, visual style, and brand adherence across all platforms, following brand guidelines.
Requirements:
* Strong knowledge of current content marketing trends.
* Experience in content and ad copy writing.
* Understanding of SEO fundamentals and Google algorithms.
* Experience with social media content distribution.
* Video content ideation and production skills.
* Proficiency in reporting content ROI.
* Ability to work independently and in teams.
* Experience managing budgets.
This role involves regular travel to Cyprus (1 week per month) to support growth strategies for new clients. The rest of the time, work will be split between Manchester offices and remote from home.
If you are interested in this opportunity and eager to take on the challenge, please apply.
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