Digital Marketing Manager - Maternity Cover
We're looking for a Digital Marketing Manger who will provide strategy and support across all our digital marketing channels. Reporting to our Head of Digital, they will manage our paid advertising team, develop and improve our CRM Strategy and support the roll out of our loyalty programme.
What You'll do:
Lead the Paid Advertising team, covering social, search, display, map and other
advertising ensuring all key marketing campaigns and sales driving initiatives
are covered, both at a central and local pub levelManaging the Paid Media & Content Executive and
Digital Engagement Specialist.
* Manage the Paid Media & Content Executive and Digital Entertainment Specialist
* Work with Area Sales and Marketing Coordinators to ensure local advertising calendars and budgets are optimised to deliver the best results
* Track campaign performance and monitor spending
* Oversee campaign creative, copy and targeting, ensuring it is on-brand
* Along with the Head of Digital, develop an ongoing paid advertising strategy for the business, ensuring efficiencies, performance and best use of budget and team resource
Develop
and improve CRM strategy across the business, improving metrics, training teams
on best practice and creating central campaigns to support both the Young’s pub
business and the Young’s Rooms loyalty programme.
* Manage
day to day relationship with CRM platform provider (Acteol) to ensure we
are getting the best value from our Account Management hours and tasks
are following the Business Plan and on schedule.
* Support
Area Sales & Marketing Co-ordinators and pubs to deliver best in
class email marketing programmes, using personalised, relevant and timely
content that aligns to sales strategy and business goals
* Provide
training and upskilling to pubs and Area Marketing Co-ordinators on Acteol
platform, new features, best practice, copywriting and TOV
* Support
the launch and ongoing management of the Young’s Rooms loyalty programme
by writing, building and monitoring member communications.
* Set
up, test and maintain automated CRM campaigns including welcome
programme, pre and post stay, birthdays, reviews and feedback, corporate
bookings
* Analyse
reporting to identify areas for improvement, shaping strategy and CRM
performance.
* Create
campaigns aligned with the marketing calendar and Young’s Rooms marketing
calendar.
Support the launch and day
to day management of the You + Young’s loyalty programme, including:
* Working
with the revenue team to identify opportunities to create sales driving
campaigns and offers and with the marketing and digital teams to bring
them to life
* Working
with suppliers and third parties to agree additional member benefits and
rewards
* Being
responsible for the member journey and helping resolve customer queries
* Understanding
member preferences and segmenting based on customer behaviour
Provide strategy and support
in implementing all digital marketing initiatives across major Young’s and
Young’s Rooms campaigns.
Skills Required
* Min 6 year
experience in a digital marketing role
* Proficient with
Google Ads and Meta for Business - essential
* Experience
managing direct reports - preferable
* Strong
understanding of digital marketing practices, advertising and analytics -
essential
* Experience using
CRM systems to send tailored marketing comms - essential
* Experience
managing a loyalty or rewards programme - preferable
* Makes
data-driven decisions
* Strong
copywriter with excellent spelling, grammar and attention to detail
* Good project and
time management skills
* Self-starter,
outgoing and good people skills
* Experience in a
hotel or hospitality marketing role is preferable but not essential
What we offer
* 26 days annual holiday plus bank holidays
* Private Health Insurance
* Travel Expenses/ Travelcard
* Enhanced Pension Scheme
* Life Assurance
* 20% discount in all Young's Pubs and 30% in all Pubs with Rooms