Assistant director of income generation (major donors), nfp people

Assistant Director of Income Generation (Major Donors)

The charity is entering a period where stronger leadership within the income generation function will be critical to sustaining and growing its vital work.

We are looking for an Assistant Director of Income Generation (Major Donors) to act as a key member of the senior team and a trusted deputy to the Director.

Location: Mill Hill Broadway, London. Hybrid (2 days WFH per week)

Role Type: Permanent

Work Type: Full Time/Hybrid

Salary: £60-70k

Closing Date: 06 July 2026

Role Overview

Second-in-command for income generation, with real scope to shape how fundraising works.

This is a broad, outward-facing role, combining leadership, oversight and hands‑on delivery.

Responsibilities

• Lead and grow major donor fundraising, building relationships with high-value supporters and owning a portfolio.
• Play a central role in securing significant gifts.
• Help shape how the team operates, providing day‑to‑day management support and bringing structure and consistency to ways of working.
• Build a collaborative and supportive culture across the team.
• Lead major donors stewardship and secure sustainable income in a wholly donation‑funded model while raising awareness of childhood bereavement.
• Help create a more resilient, well‑structured fundraising function that can deliver consistent year‑on‑year growth.

About the Organisation

The charity was founded by Dr Shelley Gilbert MBE and offers a way through the anxiety, fear and isolation so often caused by grief.

Bereavement is devastating at any age, but for a child it is life‑changing. It is an open‑access charity, funded by the generosity of supporters, that helps ease the pain and confusion caused by the death of a parent or sibling. Services include one‑to‑one counselling, music therapy, grief relief kits and more.

Values

The vision is a world where no child grieves alone. The mission is to give every child, young person and their families access to the best possible support following the death of someone close. Leadership with empathy and kindness, putting people first.

We look forward to welcoming you to a team that upholds values of integrity, compassion and excellence.