Job Summary
As Product Marketing Senior Specialist, you’ll execute the go-to-market plans and rationalization strategies in region, working with local marketing teams and supply chain to bring new products to market, and withdraw heritage products from market, in line with regional strategies outlined by the Myopia, 1 Day and FRP marketing managers.
You’ll be responsible for reviewing free and trials lens usage, identifying opportunities to help CooperVision and customers become more efficient with trials, and driving revenue lens sales.
You’ll work closely with local, regional and global brand marketing managers, and global and regional supply chain and demand managers, to help ensure the availability of our products to our customers, understanding and influencing the Supply & Operational Process (S&OPs) on behalf of the regional marketing team, and represent regional marketing as required to gather information for global and EMEA S&OP calls, and disseminate information to local teams as required.
The Product Marketing Senior Specialist will support regional Myopia, 1 day and FRP teams with financial and competitor intelligence and reporting. Leading and directing the competitor intelligence team, they will work with local markets to capture competitor information and bring insights to the regional team on competitor activity.
There is a requirement for this role to develop strong relationships with global, regional and local colleagues in many departments across the business. A good understanding of marketing and basic finance, logistics and LCM is required.
Essential Functions and Accountabilities:
1. Product Management
Lead regional projects which support reduced trials use in customers.
Investigate and identify where free lenses are being used. Put in place plans to reduce the supply of free lenses.
Support local market product launches, executing go-to-market plans.
Support local market product dis-continuations, executing rationalization plans.
Work with local teams to investigate opportunities for improved product management and collaborate on initiatives which can be replicated elsewhere.
Deliver quarterly performance reports across the portfolio including sales analysis, trial productivity and financial KPIs.
2. Demand Management
Deliver marketing manager demand management updates to local teams as part of the S&OP process.
Deliver S&OP marketing summary to regional leadership for review and consideration.
Influence local market teams to execute activities which support demand/growth management.
3. Competitor intelligence
Lead the regional competitor intelligence team, gathering and disseminating competitor intelligence to local, regional, and global stakeholders.
Create and execute simple mechanisms for markets to feed information.
Ensure competitor intelligence is gathered in legal and responsible manner.
4. Marketing Management
Deliver brand/category campaigns as appropriate.
Experience/Education:
5. Essential minimum of five years’ experience in marketing
6. Strong understanding of business processes
7. Experience of working with international teams strongly preferred
8. Experience in healthcare is a plus but not essential
9. Experience of monitoring and reviewing financials vs. budgets.
Knowledge, Skills and Abilities:
10. Marketing and communication
11. Excellent communications skills (oral and written English)
12. Ability to problem solve
13. Strong cross-functional stakeholder management skills
14. Ability to work independently and collaboratively
15. Strong analytical skills and business acumen
16. Strong project management skills
17. Understanding of cultural awareness
18. Good commercial understanding
19. Customer focus
What we offer:
You’ll receive competitive compensation and a fantastic benefits package including, private medical cover, health cash plan, 25 days holiday, pension scheme, life assurance, access to our Wellness Platform to support you in mental health and wellbeing, a discounted contact lens scheme and much more!
We are committed to our employees’ personal and professional development and offer extensive training to support your career growth and help every individual to reach their full potential. To help us achieve our goals, we’ll give you everything you need to help you achieve yours.
We also provide access to LinkedIn Learning to help you develop in you career and grow with CooperVision.
What you can expect:
As a CooperVision employee, you’ll be welcomed into a diverse and progressive global business. We appreciate how important fostering a diverse and inclusive culture is and how different perspectives add value and contribute to our success. With our CooperPride, African Descent, Woman’s Impact Network and Mind Body and Wellbeing Employee Resource Groups, we offer opportunities for employees to learn and grow within an inclusive and safe space.