Digital Marketing Manager
Equal Opportunities
At Transport for Wales we value diversity. It makes us stronger, helps us understand our customers better, make better decisions and be more innovative. Everyone’s different and has their own perspective so we’re building a diverse team that mirrors the communities we serve. Through this we’re determined to be one of Wales' leading inclusive employers. We’re creating an inclusive transport network that everyone in Wales can be proud of.
Who we are
At Transport for Wales, we’re on a mission to transform transport in Wales and make it fit for the future, whether that’s rail, bus, walking or cycling. We want to inspire a nation to change the way it travels, so that we all travel more sustainably and help to combat the climate emergency we’re all facing.
We’re an open and inclusive place to work, where everyone is welcome and our people are supported to reach their full potential. We want to create an environment where our people can grow and succeed. This is key to enabling us to deliver on the promises we’ve made to the people of Wales to build a sustainable transport network that meets their needs.
Role responsibilities
The Digital Marketing Manager will be responsible for devising and delivering digital elements of through-the-line marketing propositions and campaigns.
Responsibilities include but are not limited to the following:
1. Develops and delivers annual digital marketing strategy, targets and budgets as agreed with manager
2. Manages the relationship with external agencies supporting the delivery of marketing
3. Plans, develops and implements digital marketing campaigns/initiatives, including managing proposition/creative development and media planning delivered
4. Manages the evaluation of marketing campaigns using internal and external
Contributes to the specification and management of market research projects.
Who we’re looking for
5. Experience of working as part of a marketing team
6. Consumer and B2B targeted digital marketing & through the line campaign management experience,
7. Specific experience of specifying high reach digital media campaigns, including paid search advertising,
8. Experience of campaign evaluation and
9. Internal networking (within TfW) to support development of key propositions.
Welsh Language Skills
The ability to speak/write Welsh would make a great addition to your application, but it is not essential for this role.
Transport for Wales supports and promotes the use of the Welsh Language by employees and will encourage them to develop, improve and maintain their Welsh Language skills. We fully support our people who want to improve their Welsh language skills, and personal development for Welsh Language skills are offered in a variety of ways such as online learning, classroom courses and funding attendance at local community courses.