About the Role
The Partnership & Brand Senior Manager plays a critical role in bringing Sage’s brand to life through high-impact partnerships and activations across the UKI and ZA regions. This role is responsible for leading the execution of partnership and brand initiatives that strengthen market visibility, deepen customer engagement, and deliver clear commercial value.
Sitting at the intersection of brand, performance marketing, sponsorship, and partnerships, you’ll guide a specialist team and work closely with internal stakeholders and external partners to deliver insight-led, brand-consistent activations. With a strong focus on execution excellence, measurement, and integration, this role ensures partnerships are fully embedded across the marketing ecosystem and aligned to Sage’s wider business priorities.
Location - Hybrid, 3 days per week from our Newcastle, London or Winnersh office with 2 days at home.
What Will I Be Doing?
You’ll lead the end-to-end delivery of partnership and brand activations across UKI and ZA, ensuring activity is aligned to brand strategy, sponsorship platforms, and commercial objectives. This includes working closely with the sponsorship team to maximise the impact of flagship partnerships, such as the EFL, and ensuring partnerships enhance visibility, engagement, and brand coherence.
You’ll collaborate with performance marketing to build data-led partner strategies that maximise ROI and support growth across the funnel. A key part of the role involves ensuring partners are equipped with high-quality content, assets, and resources that drive meaningful customer engagement and progression through the journey. You’ll ensure partnerships are fully integrated into broader marketing campaigns and communications, while also maintaining accurate API integrations and performance tracking to provide clear visibility of partner contribution and results.
From a customer perspective, you’ll develop activations that create meaningful engagement opportunities across multiple business units, leveraging partner relationships to create authentic case studies and real-world content that resonates with customers.
As a people leader, you’ll lead and develop a team of partnership and brand specialists, fostering collaboration across brand, performance marketing, sales, product, events, and sponsorship teams. You’ll champion brand consistency and quality across all partnership touchpoints, working closely with creative and production teams to deliver compelling joint storytelling and experiences.
Finally, you’ll own performance measurement and reporting, using insight to optimise partnership strategies, demonstrate impact, and continuously improve how partnerships contribute to brand awareness, engagement, and customer progression.
What We’re Looking For
We’re looking for an experienced partnership and brand leader with a strong background in delivering multi-channel partnership activations that drive both brand and commercial outcomes. You’ll bring proven experience managing complex stakeholder relationships, leading teams, and delivering high-quality activations on time and within budget.
You’ll have a strategic mindset, able to align partnerships with wider marketing and business objectives, alongside strong analytical capability to measure performance and optimise activity. Creativity and innovation are essential, as is the ability to turn insight into engaging partnership ideas that build brand preference and customer engagement.
Strong communication and presentation skills are key, along with confidence working across internal teams, partner organisations, rights holders, and senior leadership. A solid understanding of the partnership and sponsorship landscape, including trends, audience behaviour, and best-practice activation models, will set you up for success in this role.
Your benefits (Only Applicable for UK Based Roles)
Benefits video –
• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working
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