Overview
Category Manager (Rochdale, GB, OL16 4NR) – Danish Crown
Join to apply for the Category Manager role at Danish Crown.
Responsibilities
* Collate the relevant data and insights to develop understanding of the current and potential bacon and gammon consumer profile (demographic, lifestyle, usage and attitudes, shopping and consumption behaviour).
* Propose consumer segmentation and archetype mapping to guide strategic decisions around product and packaging development.
* Provide expert, insights-based perspectives on broader consumer and occasion trends (e.g. convenience or health) that impact the bacon and gammon categories and wider MFP category.
* Identify opportunities for modernising gammon (product recipes, cooking formats, packaging formats, etc.) using qualitative and quantitative data.
* Present strategic recommendations internally to NPD / technical / procurement following the Danish Crown innovation pipeline process.
* Present insight-backed strategic propositions to Danish Crown’s retail customers for mutual category growth.
* Prepare and present business cases for CAPEX investment as needed.
* Lead testing of new concepts, recipes, and pack formats with consumers, in collaboration with the UK Marketing team and/or retailers’ category teams.
Job Requirements
* Category Strategy Development: Develop and execute category strategies that align with Danish Crown UK’s objectives, focusing on growth opportunities within the Bacon & Gammon category.
* Data Analysis and Insights: Use market data, consumer trends, and competitor analysis to identify opportunities and translate insights into actionable strategies.
* Retailer Relationships: Build and maintain relationships with retail buyers, presenting category insights and strategic recommendations to drive mutual growth.
* NPD Collaboration: Work with internal NPD teams to guide product and packaging innovation with consumer insights and category expertise.
* Presentation Skills: Prepare and deliver presentations to retail buyers and senior management to secure CAPEX investments for strategic initiatives.
* Performance Monitoring: Monitor category performance against KPIs and implement corrective actions as needed.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
* Industries: Food and Beverage Manufacturing
Note: Referrals and job notification opportunities are provided for candidates, not as part of the core job responsibilities.
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