Overview
The Digital Marketing Manager is responsible for developing and delivering digital marketing initiatives that drive brand objectives and sales growth for Adnams. This will be achieved through creativity and innovation across a variety of marketing platforms including Adnams' website, social media and email marketing, ensuring the brand messaging is cohesive and consistent throughout.
We want each member of our team to grow, develop and progress within Adnams and so we are committed to providing you with continual training and development to support you with your career goals and progression within the store and wider business.
What are we looking for?
We are looking for an experienced Marketing Manager who has a great understanding of digital marketing strategies, but who can also support the wider marketing team with a range of marketing initiatives.
In this role, you will have line management responsibilities for our Social Media and Website teams and will work closely with our Head of Marketing, Head of Brand & Trade Marketing and Hospitality & Retail Marketing Manager to meet team objectives.
Core Responsibilities
* Lead the Digital Marketing team in developing brand content in line with Adnams brand guidance and marketing strategy (e.g. blog posts, videos, photography, copywriting), ensuring digital communications are of high-quality, engaging, and resonate with target audiences.
* Inspire and provide guidance to your team, fostering an engaging and collaborative working environment and driving performance and growth.
* Ensure consistency and excellence in brand messaging across all content, from website copy to social media posts to video content.
* Create and implement both short and long‑term digital brand strategies and plans that support the sales of Adnams products and increase customer reach.
* Oversee the execution of both organic and paid campaigns, including SEO, SEM, social media, email, and display advertising.
* Ensure the brand's visual identity is in line with brand guidelines across all digital platforms, ensuring consistent tone of voice and communication and a seamless customer experience.
* Ensure timely responses to customers via digital messaging in line with Adnams tone of voice.
* Develop your own and the team's knowledge through active involvement in training and knowledge sharing.
* Maintain an active awareness of current industry trends to bring new ideas and innovations to the team and wider business.
Package for our Digital Marketing Manager
* Company Pension
* Share Incentive Plan
* Career Development Opportunities
About Adnams and Our Team
We make award‑winning beers and spirits from our home in Southwold, run shops across the region and operate pubs and hotels. We understand the value of every customer and work hard to deliver service amid exciting innovation and digital transformation.
We are deeply committed to the environment, local communities and broader social responsibilities.
Adnams values diversity and is proud of a culture where everyone is respected, valued and treated with kindness.
What's in it for you?
Enjoy a sense of pride working for a business that cares about important issues and a lot of fun working with an amazing team.
Join a company that values innovation, welcomes new ideas, and empowers employees to deliver better results.
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