This CRM Manager role will be joining a leading law firm and will lead the firm’s CRM function, driving platform excellence, maximising the value of client intelligence, and embedding CRM into the way our lawyers and partners work. This is a strategic role requiring technical expertise, analytical thinking, and the ability to influence senior stakeholders.
Key Responsibilities
* Lead the firm’s CRM data strategy, aligning with marketing and client objectives.
* Champion InterAction+ optimisation, advanced reporting, and automation to deliver measurable ROI.
* Provide strategic advisory to partners and senior stakeholders on client intelligence and business development opportunities.
* Drive firmwide adoption of CRM, embedding it into pitch preparation, client planning, and cross-practice collaboration.
* Deliver actionable insights through dashboards, reporting, and analytics.
* Manage vendor relationships, budgets, and CRM roadmap development.
* Ensure GDPR compliance, data governance, and high‑quality data standards.
* Line manage and mentor the CRM Executive, building team capability and delivering training across the firm.
Essential Experience
* Proven experience managing CRM systems in a professional services environment.
* Advanced expertise in InterAction+, including reporting, segmentation, and platform optimisation.
* Track record of driving CRM adoption and demonstrating business development value.
* Experience with email marketing platforms (e.g., Vuture) and CRM integrations.
* Strong knowledge of GDPR and data protection requirements.
* Project management and stakeholder engagement experience at senior level.
* Line management experience with the ability to develop talent and build high‑performing teams.
Skills & Attributes
* Passion for CRM‑driven marketing and commercial insight.
* Analytical, outcomes‑driven, and focused on measurable impact.
* Ability to influence and inspire partners through compelling storytelling and practical examples.
* Exceptional communication skills, translating technical CRM concepts into accessible business value.
* Strategic thinker with problem‑solving creativity and resilience in driving behaviour change.
What We Offer
* Flexible working and a strong focus on wellbeing.
* Opportunities for professional development and career progression.
* A collaborative, inclusive culture where individuality is celebrated.
* The chance to make a real impact in shaping how a leading law firm builds and strengthens client relationships.
The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.
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