This job is with BBC, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
JOB DETAILS
JOB BAND: E
CONTRACT TYPE: Full-time Perm
DEPARTMENT: BBC Studios- Digital
LOCATION: London
PROPOSED SALARY RANGE: £73,800 + London Weighting (£5,441) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Bonus: 15%
WE ARE BBC STUDIOS
A globally renowned media company borne of the BBC. We make and distribute the world's most sought-after TV, audio and digital content.
Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world
WHY JOIN THE TEAM?
BBC Studios Digital Brands is a creative and commercial powerhouse, home to globally loved titles like Bluey, BBC Earth, Top Gear, and Doctor Who. With over 90 social channels and millions of hours of audience engagement, we're entering a new era of unskippable content and audience-first storytelling.
As Head of Performance, you'll lead and scale our in-house paid media and optimisation function across the full digital ecosystem - including social, search, display, and programmatic. This is a senior leadership role where you'll own the performance strategy end-to-end, driving measurable growth in customer acquisition, ecommerce revenue, and subscriber engagement.
You'll manage a high-performing team and take a holistic view of optimisation - spanning paid media, content, website experience, CRM, and conversion. You'll also lead the development of our martech stack, ensuring we have the right tools, integrations, and tracking in place to maximise performance. Experience with Conversion API, Google Tag Manager, CDPs, attribution platforms, and optimisation frameworks is essential.
This is a rare opportunity to combine strategic leadership, creative thinking, and technical expertise - all within a globally trusted brand that's redefining digital engagement.
YOUR KEY RESPONSIBILITIES AND IMPACT:
Develop and execute a high-performing, multi-channel paid media strategy (across search, social, programmatic, etc.) for our eCommerce offering (BBC Shop)
Deliver measurable growth across key metrics (e.g. CAC, LTV, AOV, ROI, conversion rate)
Build and manage an in-house performance team, with strong test-and-learn culture.
Line management of a SEO Manager and CRO & Growth Marketing Manager
Oversee the setup, integration and evolution of our marketing tech stack - including tracking, measurement, APIs, and automation
Partner with content, CRM, ecommerce and data teams to drive full-funneloptimisation
Own media budget and measurement frameworks - ensuring everything ladders up to commercial outcomes
Measurement and testing: Evaluate the measurement and testing strategies in collaboration with the insights and data team to optimise the customer journey with a keen focus on tracking and measuring key KPI's
Define and implement attribution models and dashboarding for transparent performance insight
YOUR SKILLS AND EXPERIENCE:
ESSENTIAL CRITERIA:
Proven experience leading performance marketing in a fast-paced, digital-first or ecommerce business
Deep hands-on expertise across paid channels (Meta, Google Ads, YouTube, Programmatic, etc.)
Strong working knowledge of Conversion APIs, pixel/tag implementation, GTM, and attribution tools
Experience building or managing a martech stack (CRM, analytics, automation, reporting)
Commercial mindset with the ability to connect marketing execution to business impact
Collaborative, energetic leader who thrives in cross-functional environments
WHAT DOES IT TAKE?
Key Criteria
Ability to apply industry knowledge, market awareness, audience research and analytical insights to develop a robust audience growth strategy
Great communication skills with evidence this person is able to build relationships with stakeholders to bring them on the journey to deliver on time and on budget
Experience building the customer journey across multiple digital touchpoints be it social, newsletters, podcasts, branded websites
Experience in hands-on paid marketing, CRM strategies and automated customer journeys
Ideally have experience developing and implementing ecommerce offerings that act to convert digital audiences to paying customers
NEXT STEPS
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.