Sales Manager – New Hotel Opening
London | £55,000–£65,000 + Bonus | Pre-Opening Role
We’re working with an exciting hotel going through major renovations in London to appoint a Sales Manager who’s done it all before — someone who knows what it takes to launch / re-launch a hotel from the ground up and drive commercial success from day one.
This is a rare opportunity to be the founding Sales hire joining during the pre-opening phase and playing a lead role in putting the hotel on the map.
The must-haves:
✅ You’ve opened a hotel before. Or supported during a renovation / re-opening period. You know the pace, the pressure, and the playbook – from planning pre-launch campaigns to building the right mix of business.
✅ You’re well-versed in the full channel mix – TMCs, consortia, direct bookings, OTAs, website traffic, local partnerships and more.
✅ You’re confident working independently but collaborative in nature – this role is hands-on and strategic.
The role in a nutshell:
Be the go-to person for all things sales ahead of the hotel’s launch
Build and manage relationships across corporate, leisure, group and agency segments
Develop a sales strategy that aligns with revenue and marketing plans
Drive awareness and build demand across all relevant B2B and B2C channels
Represent the hotel at industry events and local networking forums
Work closely with the GM and central team during the pre-opening and beyond
What’s in it for you?
A high-impact role where your work will shape the commercial success of a brand-new hotel
Salary up to £65,000 + performance bonus
Full autonomy to build the sales function from scratch
Supportive, entrepreneurial culture – no red tape
If you’re a confident hotel sales manager with pre-opening experience, strong industry contacts and a passion for launching something fresh – we’d love to hear from you.