Title: Area Sales Manager Industy: Industrial Coatings Region: North UK Region Package: £48'000 basic salary, bonus, car or allowance, laptop, benefits We are working with a well established manufacturer in the industrial coatings sector who are continuing to invest and scale their commercial presence across the UK. They are seeking a high performing Area Sales Manager to take ownership of the North of England region, developing existing accounts while driving targeted new business activity. You will be joining a supportive team environment with excellent technical resource behind you. The role combines account development, solution led selling, product demonstrations, and long term customer relationship management. Key responsibilities: • Manage and grow revenue across an established customer base • Identify and convert new business opportunities across key industrial sectors • Deliver product trials and technical demonstrations in partnership with internal specialists • Maintain accurate CRM records and provide reliable forecasting • Conduct regular customer visits in line with agreed KPIs and commercial priorities • Attend trade events, exhibitions, and industry networking opportunities • Contribute to wider team performance and share market insights • Uphold brand standards and maintain strong product knowledge through ongoing training Ideal experience: • Proven t...