Do You Speak Fluent Social? We're Looking for a Content Creator and Influencer Executive to Join a Leading Agency!
We are delighted to be partnering with a highly respected, award-winning PR and Marketing Agency based in Berkshire. They are seeking an energetic and digitally native individual to step into the role of Influencer Executive.
This is a fantastic opportunity for someone with experience in both influencer management and hands-on content creation to shape brand narratives and drive measurable results across top-tier clients.
The Opportunity: Influencer Executive (with Content Creation Focus)
This dynamic role requires a blend of strategic planning, meticulous execution, and creative flair. You will be the pivotal link between brands and the creator economy, ensuring campaigns are authentic, engaging, and impactful.
Key Responsibilities:
End-to-End Campaign Management: Strategise, develop, and execute full-funnel influencer campaigns across platforms like TikTok, Instagram, and YouTube.
Content Creator Outreach & Negotiation: Identify, vet, and forge strong partnerships with relevant creators (from micro- to macro-influencers). Handle all contract negotiations, brief development, and communication.
Hands-on Content Creation: Utilise your personal experience in content creation to lead by example. This includes:
Developing in-house content for the agency and select client channels (e.g., shooting short-form videos, creating trend-driven content, and managing social posting).
Advising influencers and clients on optimal content formats, scripting, and editing to maximise engagement and resonance.
Relationship Nurturing: Build and maintain excellent, long-term relationships with influencers, agents, and client teams.
Performance Reporting: Rigorously track and analyse campaign performance using social analytics tools. Deliver insightful, data-driven reports on ROI, reach, and engagement to clients.
Trend Spotting: Stay ahead of the curve, constantly monitoring new social media features, platform updates, and emerging creator trends to inform future strategy. Experience
Experience: 1-2 years of proven experience in an Influencer Marketing or Digital PR role, ideally within an agency environment.
Content Skills: Demonstrated ability or personal experience in creating engaging content for social platforms (e.g., short-form video editing, visual storytelling, and understanding viral mechanics).
Negotiation: Confidence in drafting and negotiating contracts, usage rights, and rates with influencers or talent agencies.
Platform Expertise: Deep understanding of the mechanics and culture of TikTok, Instagram, and YouTube.
Communication: Exceptional written and verbal communication skills, able to present ideas clearly and professionally.
Location: Commutable to the agency's offices in Berkshire (hybrid working options available)