SENIOR PAID MEDIA SPECIALIST (PPC)
Details
Job Role
This is a fantastic opportunity to join our growing global multi-channel company in Devon. We’re looking for a bright, commercial and digitally savvy paid media specialist to help drive performance across multiple brands and channels.
You’ll take ownership of paid activity day to day—ideating, launching and optimising campaigns across platforms including Google, Bing, Meta & Amazon. You’ll use data and insight to shape strategy, test new ideas and report on performance, becoming the go-to paid media expert for the business.
You’ll sit in the eCommerce team, and work closely with our marketing, design and buying teams to help bring our brands to life through compelling copy, strong creative and smart targeting. Your goal? Increase sales and brand visibility through well-planned campaigns and intelligent optimisation.
Who are we? Wilton Bradley specialises in the design, development and supply of consumer products across Sports, Leisure and Toys. We distribute our own branded and licensed products worldwide and represent several global brands in the UK. Our portfolio includes household names such as Lay-Z-Spa, Bestway and Osprey.
What You’ll Be Doing
* Manage day-to-day spend, optimisation and reporting across paid channels including Google & Bing Ads and Amazon AMS.
* Partner with the wider Marketing & eCommerce teams to create engaging ad copy and best-in-class visual assets that drive results.
* Proactively review accounts to spot trends and opportunities, reporting daily KPIs and turning analysis into clear actions.
* Lead campaign ideation, set-up and execution across all paid channels, applying best practice and content excellence as standard.
* Deliver competitor and campaign analysis; identify recommendations and implement improvements.
* Develop and deliver briefs for short-term and seasonal promotions, product launches and always-on activity to meet team KPIs.
* Use customer data and insights to build audiences and deliver the right message to the right people at the right time.
* Produce accurate, digestible reports for the wider business in partnership with the Head of eCommerce.
* Share insights, new ideas and relevant industry trends with the business.
* Own budget management across the paid mix, driving improved ROAS and reforecasting where needed.
* Adhere to stated policies and procedures relating to Health & Safety and Quality Management
* Any other tasks deemed by the Company to be necessary for the successful completion of the role.
What We’re Looking For
Can you?
* Minimum 2 years’ paid media experience (agency or client-side).
* Proven Google Ads experience (essential).
* Knowledge of Facebook/Instagram and Amazon ads (desirable).
* Comfortable managing multiple brands across different categories.
* Strong analytical and reporting skills; confident with Google Analytics and datasets.
* Solid understanding of the digital marketing mix.
* Great eye for detail and design; strong copy sensibilities.
* Excellent organisation and communication skills.
* Good working knowledge of Microsoft Excel.
* Effective time management; flexible with fluctuating workloads.
Are you?
* Proactive, “can-do” attitude and self-starter mentality.
* Confident working independently and as part of a motivated team.
* Strong interpersonal skills and a sense of humour.
* Flexible approach to working hours during seasonal peaks.
Benefits
At the Wilton Bradley Group we are committed to supporting our employees in both their professional and personal lives.
We offer a range of benefits designed to enhance their well-being and work experience. Employees enjoy exclusive discounts, including 40% off online products from Wilton Bradley and TII Brands.
We also provide a competitive company pension with an annual salary exchange opportunity, sick pay, and enhanced maternity and paternity pay. With 33 days of annual holiday, our employees have ample time to recharge and spend with their loved ones.
Additionally, we foster a vibrant workplace culture through annual company events and recognition such as long service awards. To promote health and sustainability, we offer a membership of the Healthshield cash back scheme, a Cycle-To-Work scheme after six months of service and provide free on-site parking. Our casual dress code encourages comfort and expression, while our comprehensive induction and training program ensures professional and personal development opportunities for all. Plus, employees can enjoy complimentary tea and coffee to fuel their day.
Join us and experience the many benefits of being part of our team!