We are seeking an experienced and creative Marketing & Communications Officer to join our People, Culture & Communications team on a 12-month fixed-term maternity cover contract.
This is an exciting opportunity to support the delivery of high-quality marketing and communications activity across the Healthcare Management Trust (HMT), including our hospitals and care homes. The post holder will play a key role in enhancing our digital presence, delivering engaging content and supporting both internal and external communications strategies.
Main duties of the job
The successful candidate will:
Deliver external social media activity across HMT, HMT Hospitals and HMT Care Homes
Support the planning, delivery and evaluation of paid social media campaigns, including analytics and reporting
Create engaging, high-quality content for use across digital platforms and marketing materials
Provide graphic design support for campaigns, advertising and branded collateral
Maintain and update HMT websites, ensuring content is accurate, current and aligned to brand
Act as a key contact for communications and content gathering across multiple sites
Support and deliver internal communications, including staff newsletters, updates and announcements
About us
At the Healthcare Management Trust, our vision is to be the most innovative and best quality provider of niche health and social care services.
We are committed to making every contact count and ensuring every resident and patient receives the best possible experience and outcome. Our work is guided by our values:
Caring
Enterprising
Resourceful
Accountable
We are passionate about what we do and foster a culture where colleagues feel supported, valued and able to bring their authentic selves to work.
Job responsibilities
Deliver external social media marketing strategies acrossHMT and its hospitals and care homes, ensuring alignment with organisationalobjectives.
Assist the marketing manager with the planning and deliveryof paid social media campaigns to boost engagement, reach and conversions,alongside reporting on analytics.
Provide creative design support for marketing, advertisingand campaign materials for HMT, HMT Hospitals and HMT Care Homes. Ensuringall designs align with HMTs brand.
Lead on maintaining and updating the HMT, HMT Hospitalsand HMT Care Home websites, managing a calendar for regular updates.
Serve as a lead contact for communications and contentcollection across all HMT sites, including hospitals and care homes.Producing engaging content for use on social media platforms, websites andother marketing materials.
Deliver the internal communications strategy to improveengagement across HMT. Via creating and distributing internal newsletters,updates and announcements to staff across all sites.
Person Specification
Experience
* Minimum of 2 years experience in a marketing or communications role
* Experience of social media management and campaign delivery
* Strong graphic design skills, including use of Adobe Creative Cloud and Canva
* Experience of website content management (ideally WordPress)
* Excellent written communication and content creation skills
* Ability to manage multiple projects and meet deadlines
* Creative, proactive and solutions-focused approach
* Experience of internal communications or staff engagement
* Experience within a healthcare or care home environment
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
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