Salary: Competitive (based on qualifications and experience)
Department: Marketing
Location: Sheffield, England
Responsible to: Managing Director
Overall purpose
Lead the marketing and learning materials function, driving business growth through high-impact campaigns, increased course/examination bookings, and stronger client engagement. Ensure all learner-facing materials meet quality and brand standards, while supporting key client relationships and new business opportunities.
Key performance areas
Marketing & Demand Generation (Primary Focus)
* Develop and deliver the annual marketing plan across training, examination, and consultancy services
* Execute multi-channel campaigns (digital, email, social, events) to generate leads and bookings
* Monitor performance, optimise campaigns, and report on ROI, improving conversion from enquiry to booking
* Manage website content, course listings, and digital presence (including LinkedIn)
* Produce case studies, client testimonials and clear, sector-relevant messaging
* Oversee the planning, organisation and attendance at key industry events
* Lead and mentor the Marketing Executive and Learning Materials team, ensuring clear objectives, high performance, and professional growth
* Oversee the production and brand-alignment of all learning materials (course notes, workbooks, presentations) and LMS activities
* Manage the marketing and learning materials budget, allocating spend effectively, tracking return on investment
Client Relationship Management
* Maintain strong relationships with key corporate clients
* Encourage repeat business and ongoing engagement
* Gather feedback to improve services and customer experienceSupport outreach to prospective corporate clients
* Assist in preparing proposals for group and bespoke training
* Contribute to identifying new business opportunities
Brand & Industry Presence
* Act as a brand guardian, developing brand guidelines and ensuring consistency across all communications
* Strengthen the company’s position as a trusted training, examination and consultancy provider across key sectors
* Support relationships with industry bodies and partners
Internal Collaboration
* Work closely with operations teams to align supply with demand
* Coordinate marketing activities with training schedules
* Support use of CRM systems for tracking enquiries and bookings
Key attributes / Person specification
* Marketing degree or professional qualification (e.g. CIM)
* 4-8 years’ experience in a marketing role
* Previous experience delivering marketing plans and lead generation campaigns
* Strong copywriting, editing, and content creation skills for digital and print channels
* Excellent written and verbal communication skills
* Experience using Content Management Systems (e.g. Wordpress), email marketing platforms (e.g. Mailchimp), and social media scheduling tools (e.g. Loomly)
* Experience of Customer Relationship Management (CRM) systems
* Experience of brand application across multiple channels
* Strong organisational and project management skills, with the ability to manage multiple priorities
* Proactive and collaborative, with the ability to work both independently and across the business
* Flexible and adaptable, able to work effectively in a small business environment without close supervision
* Innovative and creative, with a relentless focus on improving customer experience to meet and exceed customer expectations
* Highly competent in Microsoft Office (Word, PowerPoint, Excel, Outlook)
* Keeps up to date in marketing best practice and industry trends
* Experience marketing technical or engineering services
* Experience supporting events, exhibitions, or trade shows
* Experience working with Learning Management Systems (e.g. Moodle)
* Commercial awareness and a hands-on, outcome-driven approach
Additional
* Willingness to travel occasionally, both national and international where required
* Must hold a full clean UK driving licence
* Candidates must have the right to work in the UK without the need for current or future visa sponsorship
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