Overview
Customer Relationship Management (CRM) Activation Consultant
12 month Fixed Term Contract
Salary: Up to £45,000 depending on experience
Based in London
Direct Line is evolving. Across every part of our business, teams are embracing new opportunities and putting customers at the heart of everything they do. Whether you’re already part of Direct Line or thinking about joining us, you’ll have the chance not only to be recognised for your skills, but also to build on them and be empowered to do your very best.
What you’ll be doing:
Responsibilities
* Create large-scale, high-volume campaigns to customers across the portfolio of products and brands
* Architect and execute CRM activities on Braze in line with the Activation plan
* Keep things on track to hit delivery milestones and communicate any delays
* Accountable for managing the data for each CRM activity, ensuring all DLG suppressions and data ethics processes are in place and documented
* Work collaboratively to ensure that data, measurement frameworks, benchmarks or tagging is in place to improve performance.
* Ensure that all campaigns are measurable and optimised based on results
* Execute all campaigns in line with DLG’s risk appetite and the latest data and privacy regs (GDPR, PECR etc)
Our hybrid model offers a 'best of both worlds' approach. When you'll be in the office depends on your role and team, but colleagues spend at least 2 days a week in the office
What you'll need
* Experience working with direct-to-consumer brands delivering multi-channel CRM activities (including DM, Email, SMS and Apps)
* High level of organisation and comfortable working with multiple stakeholders and business areas to achieve integrated goals
* Experience building and implementing CRM campaigns using BRAZE
* Is customer obsessed and has a working knowledge of data and privacy regs (GDPR, PECR etc)
* Ability to drive data-driven analysis and insights to improve campaign effectiveness and value to the business
* Excellent communicator and team player with the ability to make the complex simple
* Experience in digital and BTL campaign measurement and analytics
Benefits
We recognise we wouldn't be where we are today without our colleagues, that's why we offer excellent benefits designed to suit your lifestyle:
* · 9% employer contributed pension
* · 50% off home, motor and pet insurance plus free Green Flag breakdown cover
* · Additional optional Health and Dental insurance
* · EV car scheme
* · Generous holidays
* · Buy as you earn share scheme
* · Employee discounts and cashback
* · Plus, many more
We want everyone to get the most out of their time at Direct Line. Which is why we've looked beyond the financial rewards and created an offer that takes your whole life into account. Supporting our people to work at their best – whatever that looks like — and offering real choice, flexibility, and a greater work-life balance that means our people have time to focus on the things that matter most to them. Our benefits are about more than just the money you earn. They're about recognising who you are and the life you live.
Be yourself
Direct Line is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people. We're delighted to feature as one of the UK's Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers.
We know you're more than a CV, and the things that make you, you, are what bring potential to our business. We recognise and embrace people that work in different ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.
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