Local SEO Search Specialist (12 month contract), Crawley
The role of the Local SEO Executive is to leverage the Google local search landscape and lead activities related to Google products like Google My Business (GMB) and Local Services Ads (LSA). Additionally, the role involves auditing, monitoring, and implementing Technical Local Paid Search & SEO strategies.
Key Tasks:
* Support the Search Marketing team across SEO, Data & Insight, Paid Search, and Content to deliver priority Organic Search projects globally.
* Assist the Digital Projects & Deployment team with digital project rollouts, including website crawls, launches, competitor analysis, and social media initiatives.
* Develop SEO management processes, best practices, and guides to support colleagues. Act as a reliable SEO contact for international markets and troubleshoot organic growth issues.
* Collaborate with various teams and vendors to implement Rentokil Initial’s Digital Search Strategy.
* Work across organic and local search channels to support leveraging search volumes for conversions.
Requirements:
* Strong knowledge of Local SEO considerations, analysis, reporting, on-page SEO, local search strategies, and social media benefits for organic visibility.
* Experience with Google Business profiles and SEO audits.
* Understanding of SEO best practices, technical SEO considerations, and the organic local search ecosystem.
* Knowledge of search engine algorithms and their impact on website performance.
* Experience with technical SEO changes like robots.txt, redirects, hreflang, canonicalization, schema, etc.
* Proficiency with SEO tools such as SEMrush, Screaming Frog, Kerboo, Ahrefs for audits and analysis.
Benefits include Employee Assistance Programme and free parking.
Rentokil Initial is committed to diversity and inclusion, welcoming applications from all backgrounds and experiences. We aim to create an accessible recruitment process and encourage candidates to communicate any specific needs.
Be yourself in your application! Show your passion and understanding of the role with a personal touch to stand out.
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