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Senior insights manager

London
Tourism Marketing Agency
Insight manager
Posted: 19 February
Offer description

The Role

We are seeking a Senior Insights Manager to be the definitive voice of the market, transforming complexity into winning strategies across our core UK and global expansion territories. You are a curious, relentless, mixed-method research expert ready to drive strategic direction and accelerate commercial growth. If you thrive in a fast-paced environment and are passionate about delivering trusted, actionable insights, you'll feel right at home.

What You'll Do…

Lead end-to-end mixed-method research (Qualitative and Quantitative) to provide a holistic view of the payments landscape, merchant needs, and competitor movements for both the UK and key international markets (e.g., Italy, Spain).
Translate complex research findings into definitive, actionable insights for Product, Marketing, and Sales, directly shaping product roadmaps, GTM strategies, and campaign efficacy
Executive End-to-End Qualitative studies (e.g., IDIs, focus groups, ethnographic/observational research) to richly uncover B2B merchant motivations, decision-making processes and unmet needs across all markets.
Contribute to methodological excellence and build research as a core competency across the organisation, using advanced frameworks s (e.g., Jobs to be Done (JTBD), Contextual Inquiry, Observational Techniques) to tackle complex, foundational business questions.
Apply an inquisitive, creative mindset to challenge the status quo and identify white space opportunities.
Use compelling storytelling to translate complex data into memorable narratives that drive alignment and commercial impact.

What You Will Bring…

Proven progressive experience in market research, consumer insights, or strategic planning.
Highly proficient in running both In-depth Interviews and executing ad-hoc quantitative projects.
Blend of agency and client-side experience is highly valued
Gravitas and confidence to give insight-based opinions that challenge existing assumptions, coupled with a can-do attitude and strong ownership skills.
Solid track record of managing and delivering multi-country, international research projects
Exposure to B2B environments and the FinTech/Payments industry desirable

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