Vacancy Information
We have a fantastic opportunity to join the Customer and Marketing team at Greggs as Head of Brand and Communications.
Reporting into the Customer and Marketing Director, this exciting leadership role will oversee a talented team of brand and communications specialists.
You’ll be responsible for shaping and delivering our brand strategy and creative output across all consumer communication channels including our retail shops, PR and brand communications, paid media, CRM, corporate and digital.
As Head of Brand and Communications, you’ll play a pivotal role in growing, protecting, and nurturing the Greggs brand—strengthening our market position while keeping the customer at the heart of everything we do. In return we can offer:
1. Management Bonus Scheme which is worth up to 30% of your salary
2. Pension scheme with matching employer contributions up to 7%
3. Company car or car allowance
4. Colleague discount, up to 50% off our own-produced products
5. Profit share - We want everyone to share in the success of the business, so we distribute 10% of our profits to all our colleagues who have at least 6-month service, or more, each year
6. 25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day
7. The opportunity to purchase additional annual leave twice a year
8. Colleague share plans, giving you the opportunity to save and invest in Greggs, with the chance to buy Greggs shares at a discounted rate
9. Private Medical Insurance which is free for you and subsidised for your dependants
10. Income Protection should you become unable to work due to long-term sickness
11. Death in service benefit which provides a lump-sum payment equal to 4 times your year’s salary
12. Virtual GP, Physiotherapy and Lifestyle Consultations – we provide access to a fantastic total wellbeing app for you and your family
13. Employee Assistance Programme – we provide all colleagues with access to an EAP helpline providing mental health support as well as financial and legal support
14. Savings and discounts, including digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers
15. Career progression and learning and development opportunities
16. A company who cares about our communities; the environment and being a better business! Click here to read about
17. Colleague Networks – internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another
What you'll do
18. Grow, protect and nurture the Greggs brand, maintain our No 1 position and extend our lead over our key competitors
19. Deliver our key KPIs and front page business plan targets, managing and reporting against a multi-million pound budget
20. Lead the strategic, creative and channel strategy for the Greggs brand
21. Ensure our ongoing strategy and measurement framework is clearly communicated and socialised across the business
22. Responsibility for ongoing development, ensuring the latest creativity, data and technology capabilities are harnessed to maximise both channel and overall performance
23. Work closely with Channel Leads, Insight, Finance, and Digital teams to evolve our marketing measurement framework—demonstrating both short- and long-term brand impact across all channels, from sales performance to brand health
24. Collaborate with Heads of function to ensure Greggs brand strategy is aligned and deployed across our owned estate, franchise, delivery and wholesale partners
25. Provide leadership to continually develop a high-performing team culture – set the strategic and creative standards that the function works to
26. Ensure our planned approach consistently embodies Greggs culture, ensuring this is delivered daily in line with our core competency framework
27. Champion a customer-first approach, ensure our commercial, retail and menu strategies align to evolving customer needs and business performance
About you
We are looking for highly experienced, talented individuals with drive, who can demonstrate:
28. Significant experience working in a similar role – with multi-channel experience and ownership of all key brand metrics
29. Proven experience of the development and execution of best in class/award winning brand strategy and creative standards
30. Experience of managing multi-million pound marketing budgets across channel with a focus on earned and paid media channels
31. Passion and ambition to deliver ground breaking creative campaigns that drive engagement and talkability
32. Proven senior leadership skillset, managing and influencing key stakeholders across and throughout a large organisation
33. Strategic thinking at both a function and senior business level with a commercial mindset focused on performance and key deliverables
34. Excellent communication and presentation skills
35. Computer literate in all Microsoft packages, Outlook, Excel, Word and PowerPoint
36. Enjoy being part of a hard-working team, sharing the same end goal, and celebrating results together
37. Are supportive of an inclusive culture – recognising and valuing that difference is good
Desirable: Marketing/Creative/Comms related professional qualification
About Greggs
Here at Greggs, we love what we do, and we have fun! What makes Greggs so special is our culture – the way we are, the way we behave and the way we support each other. We're hard-working, but above all else we're family; and it doesn't matter who you are, where you're from or what your favourite bake is, we’d love you to join us! We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views.