The ABM of Digital Engagement Strategy is primarily
responsible for increasing digital sales and executing the digital marketing
plan through the creation and execution of Wendy’s content and messaging across
digital channels, with a particular focus on Delivery. This role supports the
development of strategic initiatives and helps coordinate with internal teams
and external partners to ensure effective execution of plans as directed.
Specific areas of focus include but are not limited to:
execute our marketing strategy, negotiations and execution across third-party
aggregator (DSP) platforms, including Uber Eats, DoorDash/Deliveroo, and JustEats. Identify and create connections
across digital channels (such as wendys.com, kiosk, app) to drive Wendy’s
holistic campaign approach. This individual will play a key role in driving
customer acquisition, optimizing promotional performance, enhancing brand
presence on aggregator platforms, and working cross-functionally with internal
stakeholders and external partners to grow sales through the delivery channel
profitably.
Contribute to the development and execution of the digital
product strategy and roadmap across key customer-facing channels, including
App, Web, Kiosk, Delivery Integration, Loyalty, Offers Management, CRM, and
Analytics
Support the development of strong working relationships with
Delivery Providers (DSPs) by coordinating regular check-ins, tracking
promotional opportunities, and gathering insights on platform trends and
competitor activity. Use these learnings to inform campaign planning and
optimize digital engagement strategies
Manage digital operating costs, Digital SOWs and cultivate
strong vendor relationships through collaboration with Finance and Marketing
teams.
Partner with various teams including US and Canada team on
executions/learning/reporting and dashboard, collaborate on campaign reporting
and analysis to influence future strategy
Agency & DSP relationship and assignments
Digital Engagement content across DSP’s, email, app, .com
Digital and Media partnership strategy
Budget allocation and spending
SEO/SEM Strategy
Education: Bachelors Degree
Preferred major: Digital, Marketing
5+ years delivery marketing experience
Experience working at or with a large consumer-facing brand
Experience working inside a creative agency, or experience
managing creative agency resources
Experience managing projects or campaigns
Experience with building and executing digital testing
initiatives