This is a strategic, executive-level leadership role for a high‑calibre VP/SVP of Sales to lead and scale our UK-based sponsorship sales division. You will take full ownership of a multi-million-pound revenue function, leading a large, high-performance sales organisation (up to 40 heads) responsible for delivering sponsorship revenue across our global portfolio of digital and in-person events. This role goes beyond team management. You will be responsible for defining sales vision, driving commercial strategy and building a best-in-class sales engine capable of sustained growth.
Responsibilities
Strategic Leadership & Revenue Ownership
* Own and deliver annual revenue targets of more than £10M, with full accountability for forecasting accuracy and commercial performance
* Define and execute a scalable sales strategy aligned with global growth objectives
* Partner with executive leadership to shape go-to-market strategy, pricing models and product positioning
* Identify new revenue streams, verticals and enterprise opportunities to expand market share
Sales Organization Leadership (Up to 40 Heads)
* Lead, inspire and scale a high-performing sponsorship sales organisation of 30-40+ individuals, including Sales Directors and Senior BDMs
* Build a robust leadership layer, developing Sales Directors to drive performance at scale
* Embed a high-performance, metrics-driven culture focused on accountability, activity and results
* Drive continuous optimisation of team structure, territories and sales processes
Event Sponsorship Sales Excellence
* Oversee the full lifecycle of event sponsorship sales across a global portfolio, including in-person summits and flagship digital roundtables
* Ensure consistent delivery of high‑value, multi‑touch sponsorship packages to enterprise clients
* Elevate the quality of commercial conversations, ensuring teams engage confidently at C‑suite and senior stakeholder level
* Maintain a deep understanding of client needs to align sponsorship offerings with measurable ROI
Talent Development & Performance Management
* Attract, hire and retain top‑tier sales talent and leadership
* Implement structured coaching, training and leadership development programmes
* Conduct regular performance reviews, pipeline inspections and strategic deal coaching
* Create clear progression pathways to support internal mobility and succession planning
Operational Excellence
* Drive best-in-class use of CRM systems (Salesforce preferred) to ensure pipeline visibility, forecasting accuracy and data‑driven decision‑making
* Establish and refine KPIs, sales cadences and reporting frameworks
* Collaborate cross-functionally with Marketing, Production and Client Success teams to ensure seamless delivery
Executive Stakeholder Engagement
* Act as a senior escalation point for key clients and strategic partnerships
* Build and maintain relationships with enterprise‑level stakeholders and sponsors
* Represent the business externally as a senior commercial leader and brand ambassador
Qualifications
* Proven track record of leading large-scale sales organisations (20‑40+ people) in high‑growth, fast‑paced environments
* Demonstrated success owning and delivering significant revenue targets (£10m+ preferred)
* Deep experience in event sponsorship and solution‑based sales
* Exceptional leadership capability, with a strong track record of building, scaling and transforming teams
* Highly commercial mindset with the ability to operate strategically and tactically
* Credibility and confidence engaging with C‑suite stakeholders and enterprise clients
* Strong background as an individual contributor prior to leadership
* Experience with Salesforce or equivalent CRM platforms
Benefits & Compensation
* Market‑leading compensation package with uncapped earning potential (OTE £400K+)
* A true executive-level platform to shape and scale a major revenue function
* Clear pathway to senior leadership progression within a global organisation
* Access to world‑class training, leadership development, and coaching programmes
* Opportunity to work across international markets and global clients
* A high‑performance, ambitious culture with no ceiling on growth or impact
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